Country Crock® And Wounded Warrior Project® Join Together To Help Injured Servicemen And Women Return To Life At Home

Country Crock Commits more than $100,000 for a Third Year to Help Injured U.S. Service Members; Special Edition Packaging Hits Stores This Month

News provided by

Unilever North America

May 21, 2013, 11:00 ET

ENGLEWOOD CLIFFS, N.J., May 21, 2013 /PRNewswire/ -- For a third consecutive year, Shedd's Spread Country Crock® is a proud sponsor of Wounded Warrior Project® (WWP) and its mission to honor and empower Wounded Warriors. As part of the alliance, Country Crock has committed more than $100,000* to the non-profit organization.

"Country Crock is proud to continue its support of Wounded Warrior Project with a view toward encouraging family-focused experiences that nurture the body and the soul," said Christiane Paul, Senior Director, Unilever. "From supporting a thriving mind, body and spirit, to shopping for food and cooking as a family, it's important that returning Wounded Warriors are well equipped to take on the challenges that come with readjusting to life back at home."

In addition to the donation, Country Crock will produce specially marked packages of original Country Crock spread branded with the WWP logo in retailers across the country from May through July. The special edition packaging features additional information on the WWP's mission and how to get involved with the organization. For more information, visit the homepage at www.woundedwarriorproject.org.

"Country Crock's continued support of Wounded Warrior Project helps us deliver to our injured servicemen and women the tools necessary for them to assimilate back into their daily and family lives," said Brea Kratzert, Strategic Partnerships Director, Wounded Warrior Project. "Our hope for the thousands of wounded warriors who receive care through our unique programs and services is that they become the most successful, well-adjusted generation of wounded service members in our nation's history."

Wounded Warrior Project serves veterans and service members who incurred a physical or mental injury, illness or wound, co-incident to their military service on or after September 11, 2001. Their programs are uniquely structured to nurture the mind and body, as well as economic empowerment and engagement.

A key part to this process is embracing an all-around family experience that includes food shopping and cooking together. There are more than 31,000 WWP Alumni registered with the organization. Alumni are offered a variety of programs, and through the physical health and wellness program, Alumni and caregivers can participate in culinary boot camps in conjunction with the Culinary Institute of America. While there they learn important skills, including meal planning, shopping for a healthier lifestyle, cooking and sharing family meals around the dinner table – all objectives that mirror the mission of Country Crock.

Country Crock soft spreads, with 70% less saturated fat and 30% fewer calories than butter, provide country-fresh taste and a better nutrition choice for families. Every tub contains 0g Trans-fat per serving and no partially hydrogenated oils. Country Crock® Original Spread contains 70 calories, 7g fat and 2g saturated fat per serving. Butter contains 100 calories and 11g total fat (7g saturated fat) per serving. For more information on Country Crock visit www.countrycrock.com.

*Donation of $110,000 made outright to WWP

About Wounded Warrior Project®

The mission of Wounded Warrior Project® is to honor and empower Wounded Warriors. WWP's purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and service to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit www.woundedwarriorproject.org.

About Unilever North America

Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.

Contact Information:
Haley Bakker-Arkema
312-729-4238
[email protected]

SOURCE Unilever North America