Cotton Council International Appoints Cramer-Krasselt As New Lead Global Marketing And Communications Agency

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Aug 04, 2016, 12:06 ET

WASHINGTON, Aug. 4, 2016 /PRNewswire/ -- Cotton Council International (CCI) (www.cottonusa.org), the overseas promotion arm of the National Cotton Council of America, has appointed Cramer-Krasselt (www.C-K.com) as its new agency following a review.

CCI's mission is to increase exports of U.S. cotton fiber, manufactured cotton products, as well as cottonseed and its by-products. CCI has 20 offices in 18 countries and covers more than 50 countries. C-K will lead its global brand marketing and communications effective immediately.

In making the announcement, Bruce Atherley, executive director of CCI said, "It's an important time in our organization's history to add an expert agency partner to help us communicate the benefits of U.S. cotton to our audiences from a center out approach. Our decision was based on our confidence in the quality of the team, business orientation, strategic insights and creativity. We look forward to our new partnership with C-K to help CCI with our mission to support the export marketing of U.S. cotton."

"This is an exciting, highly competitive global category and U.S. cotton is outstanding in its quality," noted Karen Seamen, president and COO of Cramer-Krasselt. "We are proud to embark on this partnership to develop and deploy a strategic global plan that will continue to elevate its position around the world."

In April 2016, CCI retained the services of Joanne Davis Consulting to assist in the agency review process. The search culminated in late July.

About Cotton Council International

As the export promotion arm of the National Cotton Council of America, Cotton Council International (CCI) is dedicated to increasing U.S. exports of cotton fiber, manufactured cotton products, as well as cottonseed and its by-products. Through its COTTON USA™ program, CCI offers support to customers at each stage of the supply chain, from the cotton farmer and exporter, to the brand and retailer. With offices in Washington, Memphis, London, Hong Kong, Seoul and Shanghai and dedicated representatives in numerous other countries, CCI plays the lead role in educating and strengthening the market for U.S. cotton and U.S. cotton products around the world. For more information, please visit www.cottonusa.org.

About Cramer-Krasselt
At C-K, our mission is simple: Make friends, not ads®. This philosophy has helped fuel seven years of the best sales Porsche has ever had, 28 quarters of record Corona Extra results while the rest of the industry’s major brands are in decline, six consecutive years of record-breaking revenues at Cedar Fair’s 14 amusement parks and similar results for Vitamix and Edward Jones. It’s also how we helped make the BIC Flex 5 the #1 disposable razor.

Our friend-making mindset not only drives our ideas, it also drives our structure. We're built without silos or competing interests to truly tap into an ever-expanding range of disciplines, from advertising to SEM/SEO to social to analytics—whatever it takes to create compelling brand experiences. It has also fueled our growth, making C-K the nation's second-largest independent ad agency and placing us among the top 20 advertising and digital firms in the country with nearly 500 employees and $900 million in annual billings.

Headquartered in Chicago with offices in New York, Milwaukee and Phoenix, we represent major brands across virtually every industry, including Benihana, BIC Razors and Stationery, Cedar Fair Amusement Parks (Cedar Point, Knott's Berry Farm and 10 others), Casa Noble Tequila, Corona Extra, Edward Jones, General Tire, Giant Foods, Nikon, Pacifico Beer, Paper and Packaging Board, Porsche, Roundy's (Pick 'n Save and Mariano's) and Vitamix. We are all about outcome, not output. And our results prove it. For more information, visit C-K.com.

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