COSMOPROF ASIA 2018 Introduces New Intiatives that Set the Beauty Industry Abuzz

From 13 to 15 November 2018, Cosmopack Asia, to be held at AsiaWorld-Expo (AWE), will present avant-garde products and solutions, focusing on raw materials and ingredients, machinery and automation, primary and secondary packaging, contract manufacturing and private labels. From 14 to 16 November 2018, Cosmoprof Asia, to be held at the Hong Kong Convention & Exhibition Center (HKCEC), will host companies and professionals specialising in finished products in various sectors -- perfumery and cosmetics, beauty salon and spa, hair, nail and accessories, naturals and organics.

The 2017 edition of Cosmoprof Asia saw a total of 2,877 exhibitors coming from 54 countries and regions, 25 international pavilions and the attendance of 83,793 professionals, with over 60,000 of them from overseas. These figures testify to the continuous growth of the fair, which reached an exhibition space of 108,600 sqm in 2017.

The data above shows why Cosmoprof Asia is the ideal stage for companies, distributors, buyers, retailers and multinational brands to discover the latest products and trends of the beauty market not only in the Asia-Pacific region, which is the second largest cosmetic market after Europe, but in the entire Asian continent as well.

There will also be special initiatives dedicated to exhibitors and professionals to facilitate networking and promote the products of exhibiting companies.

CREAM FACTORY & EXPERIENCE

After the success of previous editions, Cosmoprof Asia proposes an integrated project between the two exhibition venues to provide visitors with a unique experience of the production process of a luxury cosmetic product, from design to innovative technologies used. Thanks to the collaboration with international design agency centdegres and selected companies exhibiting at Cosmopack Asia, an exclusive prestige serum with dual effect -- moisturising and concealing skin imperfections, will be "produced" in the "factory" area of AWE. From 14 to 16 November at HKCEC, visitors will be able to experience an innovative shopping experience, thanks to the use of virtual reality (VR) and augmented reality (AR) technologies, in a "concept store of the future". The initiative will demonstrate how the influence of IoP - Internet of Product solutions is growing at an international level, bringing the relationship between product and customer to a whole new level.

EDUCATIONAL PROGRAMMES

CosmoTalks is a series of presentation and roundtable discussion participated by international leaders, market experts and key figures in the cosmetic industry focusing on the latest issues in the beauty industry: from market and regulatory analysis in Asia-Pacific countries to the most fashionable trends in Asia, with the aim of understanding needs of local consumers and how the beauty industry will evolve as a consequence of digital transformation, new technologies and social evolution.

CosmoForum, an area in Hall 3G, HKCEC, will host the Spa Conference and Natural & Organic Symposium, in addition to thematic seminars by trade organisations and experts.

Meanwhile, shows and live demos are scheduled for Cosmoprof Onstage, to be held at Hall 5C of HKCEC, giving visitors a preview of new make-up techniques, nail trends, as well as the most innovative beauty treatments and product designs.

ON HAIR EVENT

ON HAIR, a highlight in Cosmoprof Asia dedicated to the hair sector, will feature live demonstrations and shows at Cosmoprof Onstage, Hall 5C, HKCEC. The event is made possible through the collaboration with AHMA -- Asia Hair Masters Association, Hong Kong, which will host the Hong Kong Hair and Styling Arts Festival 2018 on 14 and 15 November comprising hair contest, awards ceremony and industrial summit. This much-anticipated event is expected to see the participation of 200 contestants and close to 1,000 audience at the award ceremony and hair show.

INDUSTRY RECOGNISED AWARDS

Cosmoprof Awards Asia and Cosmopack Awards Asia, curated in partnership with Beautystreams, recognise the best company in each venue for their ourstanding product, based on criteria like brand awareness, formulation, packaging , design and technologies. Two specialised juries comprising journalists, influencers, designers, researchers, brands, retailers and professionals in the beauty sector, will select the best products and solutions from exhibiting companies.

INTERNATIONAL BUYER PROGRAMME - 12th EDITION

Apart from the exciting programmes mentioned above, the organiser strives to continuously bring in quality buyers from potential markets via the International Buyer Programme. Running on its 12^th consecutive year, this programme is a special initiative to promote b2b meetings between companies and international buyers. Buyers and distributors from specific international markets will be invited for business meetings with exhibitors at both fairgrounds, providing a unique opportunity to evaluate and develop projects in key markets yet to be explored.

For further information, visit www.cosmoprof-asia.com.

Online visiting pre-registration now opens: www.cosmoprof-asia.com/en-us/VISITING/Pre-registration

NOTES TO EDITORS:

Cosmoprof Asia, the premier international beauty exhibition in Asia-Pacific, is organised by Cosmoprof Asia Ltd, a joint-venture between BolognaFiere Group and UBM Asia Ltd.

ABOUT BOLOGNAFIERE GROUP

www.bolognafiere.it  

BolognaFiere Group is the world's leading trade show organiser in cosmetics, fashion, architecture, building, art and culture. The Group has more than 80 international exhibitions within its portfolio, notably Cosmoprof Worldwide Bologna, the most important meeting point in the world for beauty professionals, established in 1967 and held in Bologna, Italy. In 2017 Cosmoprof Bologna celebrated its 50th anniversary. For the 2018 edition, opening days are different according to the specific area of the exhibition, in order to facilitate the organization of business trips to Cosmoprof Worldwide Bologna. From Thursday 15 to Sunday 18 March doors are open for all specialists in retail, Perfumery and Cosmetics, Green and Natural, and for the country pavilions linked to these sectors, in conjunction with Cosmopack; the halls dedicated to beauty professionals - Hair, Nail, Beauty Salon & Spa - with their country pavilions will open as usual from Friday 16 to Monday 19 March.  The international platform offered by Cosmoprof, with trade shows in Hong Kong (established in 1996) and Las Vegas (established in 2003), provides a truly global marketplace for the beauty industry where brands may grow.

ABOUT UBM ASIA LTD

www.ubm.com/asia   

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is the largest events organiser in Asia, India and SE Asia. We are also the leading commercial organiser in China. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 25 major cities with 31 offices and over 1,600 employee.

With a track record spanning over 30 years, UBM Asia operates in 11 market sectors with over 290 events, 28 targeted trade publications, 18 round-the-clock online products for over 2,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.

MEDIA CONTACT:

ASIA: UBM Asia Ltd

Ms Amy Ng
P: +852.2516.1659
[email protected]

Ms Janice Poon
P: +852.2516.2117
[email protected]

WORLDWIDE: BolognaFiere Cosmoprof Spa

Mr Paolo Landi
P: +39.02.45.47.08.320
[email protected]

Ms Arianna Rizzi
P: +39.02.45.47.08.253
[email protected]

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SOURCE Cosmoprof Asia

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