Coors Light® Unveils Online Sweepstakes With Eight Grand Prize Trips to the 2010 Essence Music Festival

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May 18, 2010, 06:09 ET

— Grand prize packages include round trip airfare, hotel accommodations, event tickets and cash —

CHICAGO, May 18 /PRNewswire/ -- Coors Light^®, "The World's Most Refreshing Beer,"™ and the official beer sponsor for the 16th Annual Coca Cola Essence Music Festival unveiled an online sweepstakes offering eight grand prize trips to the 16th Annual Coca Cola Essence Music Festival in New Orleans, July 2-4. The sweepstakes is open to U.S. residents of legal drinking age who reside in states where the online sweepstakes is legal.

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The online sweepstakes started May 1, 2010 and ends June 11, 2010, and will commemorate Black Music Month in June. Each grand prize package includes round-trip, coach air transportation for two to New Orleans, standard hotel accommodations for four days and three nights, two Essence Music Festival concert tickets and $300 in cash for each of the eight winners.

Music lovers of legal drinking age may learn more about sweepstakes and details at participating retail locations where Coors Light is sold or by visiting coorslight.com/EMF to enter for a chance to win.

From now until August 31, 2010, Coors Light is offering a free music download to legal drinking age consumers from major label artists. Official offer codes can be found on stickers on specially marked Coors Light packages and promotional cards are available at participating retail locations where Coors Light is sold. Visit coorslight.com/EMF for more details.

"The Coca Cola Essence Music Festival is the largest, most influential African-American entertainment and empowerment event in the country," said Sheldon Boyea, brand manager, African American Marketing for MillerCoors. "We are proud of both our continuing sponsorship of the Festival and of the new and exciting entertainment Coors Light will present at this year's event. We're also thrilled to offer our loyal customers opportunities to win a trip to this year's program through our online sweepstakes."

In addition to announcing the online sweepstakes and the music download promotion, Coors Light offered a glance at the venues and entertainment it will offer during the Essence Music Festival. These include the Coors Light Rocky Mountain Block Party and the Coors Light Live Lounge, a cool get-away for Festival attendees of legal drinking age. Visitors will enjoy Cold Coors Light, Rocky Mountain Billiards, and music by the Coors Light Live House Band; and the Ice Cold DJ Spin Off hosted by DJ Doug E. Fresh, which gives music lovers an opportunity to join celebrity guest judges and cast their votes for America's best, new live DJ.

Coors Light, one of the best-selling premium light beers in America, is brewed by MillerCoors. The company's tradition of brewing the highest quality beers has also always included steady support of time-honored cultural events that celebrate the heritage, education and history of America's communities.

Introduced in 1978, Coors Light has delivered the ultimate in cold refreshment for more than 30 years. For more information about Coors Light, go to coorslight.com.

For additional information about ticket sales, accommodations and the latest news about the 2010 Essence Music Festival, visit www.essencemusicfestival.com. To purchase tickets, go to www.ticketmaster.com or call 800-982-2787.

About MillerCoors:

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories.

MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors' vision is to create America's best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

SOURCE Coors Light