Cookies Market size in US to record USD 3.17 billion growth from 2024-2028, Improvements in clean labeling and packaging of cookies is one of the key market trends, Technavio

NEW YORK, May 1, 2024 /PRNewswire/ -- The cookies market size in US is estimated to grow by USD 3.17 billion from 2024 to 2028, according to Technavio. This growth is expected to occur at a Compound Annual Growth Rate (CAGR) of 4.78% during the forecast period.

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Key Trends Fueling Growth

• Improvements in clean labeling and packaging of cookies: 
• Consumers want cookies with simple, real ingredients. Manufacturers are responding by making cookies without artificial additives or preservatives, and without high-fructose corn syrup. They're using natural sweeteners and flavors instead. Allergen information is clear for people with food allergies.
• Organic and non-GMO cookies are popular, with labels showing certifications. Eco-friendly packaging, like recyclable or biodegradable materials, is important to environmentally conscious consumers. Brands are reducing excessive packaging and single-use plastics, offering smaller sizes and bulk options.
• Packaging includes clear nutrition info, like calories and macronutrients, so consumers can make informed choices. Resealable options keep cookies fresh and reduce waste. Marketing focuses on quality and natural ingredients. These improvements will boost the market for cookies in the coming years.

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Major Challenges:

• Competition from healthier snacks 
• Consumers today want snacks that fit their health goals. They're avoiding cookies because of high sugars, fats, and artificial stuff. Instead, they're choosing snacks like granola bars and yogurt for their nutrients like fiber and vitamins. People on diets or with dietary needs, like gluten-free, prefer snacks made for them.
• They like snacks with simple ingredients, not lots of processing. Plus, they think healthier snacks are better for them.
• Nut snacks, for example, are seen as good for fats and protein, unlike cookies, which are treats. Healthier snacks often have labels saying things like "low sugar" or "gluten-free," which attract health-minded buyers. So, the cookies market in the US might not grow as much because of the competition from healthier snacks.

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Analyst Review

In the United States, the cookies market is growing with bakers creating a wide variety of bakery products. They use functional ingredients like low-fat and sugar-free options to cater to health-conscious consumers. Home bakers also contribute, making healthy batches of cookies with oats and digestive ingredients. For those with dietary restrictions, gluten-free options are available.

Cookies come in different types like bar, molded, and rolled, often packaged in rigid packaging for protection. Lighting systems and signaling devices enhance road safety during transportation. Efficiency is key in production, with a focus on reliability, visibility, and energy efficiency. This aligns with the lifestyle of consumers who seek convenient and nutritious snacks.

The market responds with vehicles equipped with advanced lighting equipment for safe transportation. Overall, the cookies market in the US thrives on innovation and meeting consumer demands for quality, variety, and safety.

Market Overview

From traditional favorites like oatmeal and digestive cookies to specialty options like gluten-free and sugar-free varieties, there's something for everyone. Home bakers are also getting in on the action, creating healthy batches of cookies using low-fat and functional ingredients.

When it comes to packaging, options abound, with rigid packages keeping cookies safe and fresh. Lighting systems and signaling devices ensure road safety for delivery vehicles, while energy-efficient equipment keeps production costs down.

Consumers, with their spending power, are driving demand for cookies that align with their lifestyles, whether they're following a gluten-free diet or seeking out healthier options. The reliability and visibility of cookie packages on store shelves are crucial for attracting buyers.

In this bustling market, operational efficiency is key for bakers and manufacturers alike, ensuring that cookies are produced quickly and with minimal waste. With so much variety and innovation, the US cookies market shows no signs of slowing down.

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Key Topics Covered:

 1 Executive Summary
 2 Market Landscape
 3 Market Sizing
 4 Historic Market Size
 5 Five Forces Analysis
 6 Market Segmentation
 7 Customer Landscape

• Distribution Channel
• Offline
• Online
• Product 
• Plain And Butter-based Cookies
• Chocolate-based Cookies
• Other Cookies
• Packaging 
• Rigid Packaging
• Flexible Packaging
• Geography 
• North America

 8 Geographic Landscape
 9 Drivers, Challenges, and Trends
10 Venodr Landscape
11 Vendor Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio

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