CONSENSUS Equips B2B Sales Teams with New BuyerBoard™ Technology for Internal Champions

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Mar 30, 2017, 11:07 ET

SALT LAKE CITY, March 30, 2017 /PRNewswire/ -- CONSENSUS, the leader in buyer enablement software for accelerating B2B sales, announced today the release of its proprietary BuyerBoard™ technology. The personalized automated demo platform that Consensus has become known for, used in both sales and marketing, already provides the internal buyer (often called the "champion") with a self-personalizing demo that they can use to engage other stakeholders in the purchasing decision. With BuyerBoard, the power of Consensus Demolytics™ becomes available for the internal champion as well.

See how Renaissance, a K - 12 learning analytics company, used Consensus to boost close rates up by 43%.

"Think about it," said Consensus Founder and CEO, Garin Hess. "Who's really doing the selling? You or your internal champion that you're partnering with who is promoting you inside their organization?"

View the BuyerBoard demo: https://goo.gl/IHoRQm

"We're the only company on the planet that is designing software specifically for the internal champion," continued Hess. "In today's B2B sales environment, it's not about selling anymore. It's about giving the buyer, and the buying group, what they need to make an effective decision as quickly as possible."

Consensus users send a personalized video demo to the champion. That champion shares the demo with others in the organization so that messaging is consistent and personalized to each stakeholder, effectively automating what an expert salesperson does. With BuyerBoard, the champion can now receive notifications and view a dashboard showing buying group stakeholder engagement.

"This improves the way we sell," says Marc DeCarli, Sales Trainer at Renaissance, a K-12 learning analytics company and Consensus customer. "It ensures that our internal sponsor has the tools necessary to sell on our behalf and helps reinforce the partnership that we have with that sponsor inside the target organization."

"Let's say your prospect shares the demo with their CEO," Hess explained. "They want to know when the CEO watches it and what is driving the CEO's interests. It's all about equipping the champion."

Consensus was founded in the growing Utah tech hotbed in 2013 and already has attracted hundreds of customers including HPE, Oracle, Sage, IBM, and many others.

To learn more about BuyerBoard and how Consensus automates personalized demos for sales teams, visit www.goconsensus.com.

ABOUT CONSENSUS
CONSENSUS is a SaaS application that accelerates B2B sales by personalizing video demos to each stakeholder. Clients have jumped close rates by 44%.

SOURCE Consensus