Communication Strategy Group Says Branded Content to Soar in 2015

SMITHTOWN, N.Y., Feb. 24, 2015 /PRNewswire/ -- It's clear that branded content marketing – sharing educational and informational content to answer consumer questions and help them in their buyers journey – will continue to be a major focus for business-to-business (B2B) marketers in 2015. "Branded storytelling, what we call Brandtelling, has been on the rise since we coined the term nearly a decade ago," says Arthur Germain, Principal and Chief Brandteller for brand storytelling agency Communication Strategy Group. "Branded content marketing is the key to raising brand awareness and connecting consumer desires with brand values." To help B2B marketers get started, Communication Strategy Group is offering its complimentary eBook, Brandtelling for Business: Share Your Story and Step-up Your Sales. The eBook offers insights and directions for getting started with brand storytelling including the Seven Secrets of Brandtelling Success and is available at http://bit.ly/1DFicD5

Photo - http://photos.prnewswire.com/prnh/20150223/177150

Seven Secrets of Brandtelling Success
At some companies, everyone from the receptionist to the CEO seems to be able to tell you all about the company, its products, services, customers, employees, and place in the community. And they can do it in a way that makes you understand the value it provides to everyone along the way. At other companies just the opposite appears to be true. The successful brand storytellers know the secrets to delivering their business stories.

1. Make it Desirable. Your audience has to want your story or it won't stick.
2. Make it Clear. Your story must be perfectly clear (to others).
3. Make it Relevant. Your story has to be meaningful to your audience.
4. Make it Real. You have to be authentic in order to be trusted.
5. Make it Memorable. We hear lots of stories every day. Yours must stand out.
6. Make it Repeatable. Your story must be easy enough for the audience to share.
7. Make it Rewarding. There should be a reason for an audience to share your story.

Marketers can learn more about the the Seven Secrets of Brandtelling Success by downloading the complimentary eBook, Brandtelling for Business: Share Your Story and Step-up Your Sales from http://bit.ly/1DFicD5

About Communication Strategy Group
Communication Strategy Group, an award-winning brand storytelling agency, helps clients develop brand stories that are remembered, repeated and rewarded through a strategic Brandtelling® approach. We focus on building and supporting a strategic plan for client communications in order to create strong, consistent messages and presentations that have the greatest impact. The Communication Strategy Group team is comprised of senior-level communications professionals who work directly on client accounts to achieve results. Our clients include both Fortune 1000 and growing companies in technology, manufacturing, media and professional services industries. For more information, please call 1-866-997-2424 or visit us at www.communicationstrategygroup.com

Media Contact
Lisa Hazen
Communication Strategy Group
[email protected]
631-239-6335 x103

SOURCE Communication Strategy Group

Related Links

http://www.communicationstrategygroup.com