Communication Strategy Group Debuts Marketing-as-a-Service Model

Brand Storytelling Agency Offers Subscription-Based Pricing for Custom Public Relations, Content Marketing Services

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Mar 25, 2015, 10:20 ET

SMITHTOWN, N.Y., March 25, 2015 /PRNewswire/ -- Developing and maintaining a consistent thought-leadership marketing program despite frequent spikes in cost due to project-based pricing is a challenge many B2B marketers often face. While every other company division is able to take advantage of some form of the "as-a-service" subscription economy, marketing departments are often at the mercy of traditional big agency and freelance models. In order to help technology, manufacturing and professional services marketers develop and sustain a strong, consistent thought leadership approach for their B2B marketing and communications, Communication Strategy Group (communicationstrategygroup.com), a brand storytelling agency, is introducing a subscription marketing services model. A subscription marketing services model provides clients with a number of significant benefits, including ongoing strategic consulting and guidance for marketing efforts as well as a more consistent approach to content marketing. In addition, similar to many as-a-service offerings, this marketing offering eliminates fluctuating costs common to traditional project pricing that often wreak havoc with marketing budgets by enabling consistent monthly subscription pricing instead.

Request a no obligation, complimentary Marketing Services Pricing Guide that demonstrates some of the options and savings available at http://bit.ly/1OeObPx
Interested in getting started with content marketing? Download a complimentary eBook, Brandtelling for Business: Share Your Story and Step-up Your Sales available at http://bit.ly/1DFicD5

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"One of the most common issues among our B2B clients is how to fund an ongoing marketing campaign," says Arthur Germain, Principal and Chief Brandteller for Communication Strategy Group. "They recognize the need for a regular cadence of communication with their customers, partners and suppliers that a thought leadership marketing program can deliver. And while many companies have asked us to produce various types of content – a white paper, case study or eBook, for example – as a one-off piece of collateral, the costs associated with producing those items one at a time create spikes in budget allocation that, in some cases, have prevented them from creating a more strategic and longer term plan. By offering a subscription pricing model, we can help clients create custom, high-quality thought leadership content on a consistent basis, better managing large project cost spikes by paying a lower monthly subscription over time."

Benefits of Subscription Marketing Services
Communication Strategy Group says that while the agency will continue to offer both subscription- and project-based investment models, subscription marketing services offer a number of attractive benefits to B2B marketers:

Increased strategic guidance and follow-up on client thought leadership content.
Greater consistency of message and campaigns.
More flexibility meeting marketing requirements.
Consistent monthly investments in marketing campaigns.
Ability to reallocate funding when necessary – no scope of work "lock-in".

Request a no obligation, complimentary Marketing Services Pricing Guide that demonstrates some of the options and savings available at http://bit.ly/1OeObPx

About Communication Strategy Group
Communication Strategy Group, an award-winning brand storytelling agency, helps clients develop brand stories that are remembered, repeated and rewarded through a strategic Brandtelling® approach. We focus on building and supporting a strategic plan for client communications in order to create strong, consistent messages and presentations that have the greatest impact. The Communication Strategy Group team is comprised of senior-level communications professionals who work directly on client accounts to achieve results. Our clients include both Fortune 1000 and growing companies in technology, manufacturing, media and professional services industries. For more information, please call 1-866-997-2424 or visit us at www.communicationstrategygroup.com

Media Contact
Lisa Hazen
Communication Strategy Group
[email protected]
631-239-6335 x103

SOURCE Communication Strategy Group