Commercial Sales Dominate US Ceiling Market - But Untapped Residential Opportunities Remain - Freedonia Group

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Jun 24, 2019, 09:37 ET

CLEVELAND, June 24, 2019 /PRNewswire/ -- In 2018, the US commercial market for ceilings totaled 92% of value demand, a share that is projected to remain consistent going forward, according to a new Freedonia Group study. However, while baffles, clouds, and other costly, high-performance ceiling products keep commercial sales high, design innovation and evolving consumer trends are turning traditionally commercial-only products like ceiling tiles into must-have items for homeowners:

Increasingly, low-cost ceiling tiles can mimic the look and texture of higher-value materials such as metal and wood. These products are particularly favored for dining rooms, kitchens, apartment lobbies, and other showcase rooms where a distinctive, high-end look can make a big impression.
The acoustic performance of ceiling products is providing additional residential sales opportunities for applications such as home theaters and media rooms.
Design trends favoring a more custom look are also creating opportunities for ceiling tiles on non-ceiling surfaces, such as walls.

More information regarding the Ceilings study is here:
https://www.freedoniagroup.com/industry-study/ceilings-3719.htm

Communicating the benefits of ceiling products in residential applications will be key for manufacturers and distributors looking to increase their penetration. For example, the most successful marketing campaigns will:

show the use of ceiling tiles in new, surprising locations – such as walls
highlight products' ease-of-use and ability to resemble high-end products
emphasize the performance benefits of ceiling products, such as the insulative properties that help to reduce energy costs and improve interior acoustics

Looking for More?

For more insight into the $2.1 billion US ceiling market check out the new Freedonia study, Ceilings, which – among other things – provides historical data and demand forecasts in value and volume terms for ceiling products by product, market, and major US region. Pricing data, regulatory information, and in-depth profiles of leading industry participants including market share, competitive strategies, and recent restructuring activity are also provided.

Additional studies covering construction industry trends are available from Freedonia's Construction & Building Products research group.

About The Freedonia Group – The Freedonia Group, a division of MarketResearch.com, is a leading international industrial research company publishing more than 100 studies annually. Since 1985 we have provided research to customers ranging in size from global conglomerates to one-person consulting firms. More than 90% of the industrial companies in the Fortune 500 use Freedonia Group research to help with their strategic planning. Each study includes product and market analyses and forecasts, in-depth discussions of important industry trends, and market share information. Studies can be purchased at www.freedoniagroup.com and are also available on www.marketresearch.com and www.profound.com.

Press Contact:
Corinne Gangloff
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SOURCE The Freedonia Group