Columbus Jiffy Lube Stores 'Calling All Cars' to Help Raise $10,000 for Humane Society, Celebrate Grand Re-Openings

COLUMBUS, Ohio, Aug. 28 /PRNewswire/ -- One local oil change business is going to the dogs – and cats. Seven years after Jiffy Lube first came to the area, it recently invested more than $1 million in a new look and efforts to enhance customer service.  To celebrate, Jiffy Lube franchisees Heartland Automotive Services Inc. and Team Lubrication Inc. are having a grand re-opening of their 20 Columbus stores and partnering with the local Humane Society.

(Photo:  http://photos.prnewswire.com/prnh/20100828/CG56483 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100828/CG56483 )

Through Sept. 10, Jiffy Lube will make a donation to the Capital Area Humane Society for every Jiffy Lube Signature Service® Oil Change performed at Jiffy Lube service centers in the area. Customers also are encouraged to make a $2 donation at stores to help achieve the goal of raising $10,000. In addition, customers can enter the Shell Gas Card Sweepstakes to win $500, $300 or $200 in free gas.

State Representative Nancy Garland; Councilwoman Charleta Tavares; County Administrator Don Brown; Columbus Chamber of Commerce Vice President of Government Relations Steve Tugend; and Capital Area Humane Society Executive Director Jodi Buckman joined Jiffy Lube franchisee executives Heartland Automotive Services Chief Operating Officer Rob Rajkowski and Team Lubrication CEO James Deitz to kick off the two-week charitable drive at the 7007 E. Broad St. Columbus location to highlight the changes Jiffy Lube has made for customers.

"This is a moment when community and business come together," Tavares said.  "I appreciate that Jiffy Lube is making investments in its customers, employees and our Columbus neighborhoods."

Jiffy Lube, which pioneered the first drive-through service, window cling reminder stickers and drive-in underground service bays, has 162 employees that service more than 200,000 cars a year in the Columbus area. Nearly two years ago, the oil change operator decided it needed to better differentiate Jiffy Lube among quick lube operators and focus even more on service. The result was re-imaging and Operational Excellence programs that include a new look to the exterior and interior of stores and a greater focus on customer service.  

“I’m excited, and the I think members of the community will be excited, by what they’ll experience when they visit their neighborhood Jiffy Lube locations,” said Rajkowski. “Our team has embarked on a significant cultural shift that would drive a great guest experience and we’ve already seen a difference. Service centers that have completed the new look and guest care program are outperforming stores that have not undergone the transformation.”  

In fact, customers are responding to the new look and improvement in service so much so that nationally those Jiffy Lube locations that have undergone re-imaging and implemented Operational Excellence are experiencing on average 3.6 percent more vehicles per day.  

The re-introduction to area Jiffy Lube stores, called "Unleashing a New Standard in Service," is a nod to the fact that Jiffy Lube is both going through a business change and wants to celebrate with the community by supporting the local Humane Society. The Jiffy Lube grand re-opening event today included a ribbon-cutting ceremony with the dignitaries in attendance to re-dedicate the store as well as a one-day pet adoption area. Community members could adopt a dog onsite and donate to the Humane Society during the event.  

"We are so grateful to Jiffy Lube for their commitment to the animals in our community," Buckman said.  "The services we provide to homeless and neglected animals would not be possible without the support of generous businesses like Jiffy Lube."

As customers stop by Columbus Jiffy Lube locations during the next two weeks, they not only can support the Humane Society, but they can see improvements in the overall look, feel and personalized customer experience of the stores firsthand.  

"It's not enough for us to provide great car service and a great value," Deitz said. "We're also proud of the guest experience we're providing to our Columbus customers."

About Heartland Automotive Services Inc.

The American quick lube industry provides more than 100 million oil changes every year from more than 10,000 standalone locations. Within this industry, there is one dynamic growing company that stands out from the rest – Heartland Automotive Services, dba Jiffy Lube, the largest franchisee of quick lube retail service stores in the country. Operating 400 Jiffy Lube locations from coast to coast and serving nearly 5 million guests each year with more than 3,500 professional teammates, Heartland strives to provide a WOW experience for every valued guest on every visit.

About Team Lubrication Inc.

Team Lubrication has been part of the Jiffy Lube system for more than 25 years and has serviced more than 2.5 million vehicles in the Columbus area.

SOURCE Heartland Automotive Services/Jiffy Lube

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