Color Cosmetics Market size in the US to grow by USD 2.50 billion from 2021 to 2026, Driven by product premiumization - Technavio

NEW YORK, April 5, 2023 /PRNewswire/ -- The color cosmetics market size in the US is expected to grow by USD 2.50 billion during 2021-2026, accelerating at a CAGR of 3.88% during the forecast period, according to Technavio. The market is segmented by distribution channel (offline and online) and product (face, eye, lip, and nail). The market share growth in the US by the offline segment will be significant during the forecast period. The number of offline distributional channels is rising in the US, and this trend is expected to continue during the forecast period. For instance, color cosmetics are available in specialty stores, and customers can choose from different brands. Specialty stores provide personal luxury products of different brNands. Hence, affluent and loyal customers are inclined toward specialty stores for the purchase of desired color cosmetics not available online or in other retail stores. Product premiumization is one of the major drivers fueling the US color cosmetics market growth. Premium product offerings are characterized by premium pricing and consumers are willing to invest heavily in premium products due to factors such as high quality and durability. The majority of the vendors offering premium brands cater to the premium or aspirational customer segment. The brand value of premium brands is considered high. Hence, investing in such a brand instills a certain degree of confidence among customers. Moreover, manufacturers in the color cosmetics market in the US focus on investing in premium products and expanding their presence in the luxury segment. Hence, consumers preferring premium products will drive market growth during the forecast period. Discover some insights on market size during the forecast period (2022 to 2026) before buying the full report - Request a sample report

US Color Cosmetics Market Insights -

• Vendors: 15+, Including Amway Corp., Beiersdorf Aktiengesellschaft, CHANEL Ltd., Coty Inc., Dambiro de, Glossier Inc., HB USA Holdings Inc, Kao Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Oriflame Holding AG, Revlon Inc, Shiseido Co. Ltd, The Avon Co., The Estee Lauder Co. Inc., The Procter and Gamble Co., Tom Ford International LLC, Ulta Beauty Inc, and Unilever PLC among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Distribution Channel (Offline and Online) and Product (Face, Eye, Lip, and Nail)

To understand more about the US color cosmetics market, request a sample report

Color cosmetics market in the US - Vendor Insights

The color cosmetics market in the US is fragmented, with the presence of both international vendors and private players operating across the country. Due to the rising competition, manufacturers are focusing more on new innovations to meet the demands arising from the changing fashion trends. 

Global Color Cosmetics Market in The US – Market Dynamics

Major Trends -

• Growing demand for natural and organic products is one of the key color cosmetics market trends in the US.
• Consumers became increasingly aware of the harmful effects of synthetic chemicals used in color cosmetics. 
• Though skincare and haircare cosmetics manufactured using synthetic ingredients are highly effective over the short term, prolonged use may have detrimental effects on skin and hair health. 
• Owing to the rising awareness about the benefits of natural cosmetic ingredients, several cosmetic manufacturing companies offer a range of skincare and hair care products containing natural and organic ingredients.
• Hence, such an increasing awareness will propel the market growth during the forecast period.

Key challenges - 

• The growing availability of counterfeit products is a major challenge impeding the US color cosmetics market growth. 
• Counterfeit product sales affect the revenue of mainstream brands and their prevailing brand equities.
• These products affect the revenue of mainstream brands and their prevailing brand equities.
• Counterfeit products are mainly marketed through the online distribution channel. Such products exhibit a high degree of price performance as well. 
• Hence, counterfeit products pose competition to existing brands in terms of price and functionality. This, in turn, will impede the market growth in the forecasted period.

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The report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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What are the key data covered in this report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the color cosmetics market in the US between 2022 and 2026
• Precise estimation of the size of the color cosmetics market in the US and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the color cosmetics market across the US
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of vendors

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Table of Contents  

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Country Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 07: Parent market
• Exhibit 08: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 09: Offerings of vendors included in the market definition

• 3.2 Market segment analysis
• Exhibit 10: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026
• Exhibit 11: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 12: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 13: Chart on US: Year-over-year growth 2021-2026 (%)
• Exhibit 14: Data Table on US: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary
• Exhibit 15: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers
• Exhibit 16: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers
• Exhibit 17: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants
• Exhibit 18: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes
• Exhibit 19: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry
• Exhibit 20: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition
• Exhibit 21: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Distribution Channel

• 5.1 Market segments
• Exhibit 22: Chart on Distribution Channel - Market share 2021-2026 (%)
• Exhibit 23: Data Table on Distribution Channel - Market share 2021-2026 (%)

• 5.2 Comparison by Distribution Channel
• Exhibit 24: Chart on Comparison by Distribution Channel
• Exhibit 25: Data Table on Comparison by Distribution Channel

• 5.3 Offline - Market size and forecast 2021-2026
• Exhibit 26: Chart on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 27: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 28: Chart on Offline - Year-over-year growth 2021-2026 (%)
• Exhibit 29: Data Table on Offline - Year-over-year growth 2021-2026 (%)

• 5.4 Online - Market size and forecast 2021-2026
• Exhibit 30: Chart on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 31: Data Table on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 32: Chart on Online - Year-over-year growth 2021-2026 (%)
• Exhibit 33: Data Table on Online - Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by Distribution Channel
• Exhibit 34: Market opportunity by Distribution Channel ($ million)

6 Market Segmentation by Product

• 6.1 Market segments
• Exhibit 35: Chart on Product - Market share 2021-2026 (%)
• Exhibit 36: Data Table on Product - Market share 2021-2026 (%)

• 6.2 Comparison by Product
• Exhibit 37: Chart on Comparison by Product
• Exhibit 38: Data Table on Comparison by Product

• 6.3 Face - Market size and forecast 2021-2026
• Exhibit 39: Chart on Face - Market size and forecast 2021-2026 ($ million)
• Exhibit 40: Data Table on Face - Market size and forecast 2021-2026 ($ million)
• Exhibit 41: Chart on Face - Year-over-year growth 2021-2026 (%)
• Exhibit 42: Data Table on Face - Year-over-year growth 2021-2026 (%)

• 6.4 Eye - Market size and forecast 2021-2026
• Exhibit 43: Chart on Eye - Market size and forecast 2021-2026 ($ million)
• Exhibit 44: Data Table on Eye - Market size and forecast 2021-2026 ($ million)
• Exhibit 45: Chart on Eye - Year-over-year growth 2021-2026 (%)
• Exhibit 46: Data Table on Eye - Year-over-year growth 2021-2026 (%)

• 6.5 Lip - Market size and forecast 2021-2026
• Exhibit 47: Chart on Lip - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Data Table on Lip - Market size and forecast 2021-2026 ($ million)
• Exhibit 49: Chart on Lip - Year-over-year growth 2021-2026 (%)
• Exhibit 50: Data Table on Lip - Year-over-year growth 2021-2026 (%)

• 6.6 Nail - Market size and forecast 2021-2026
• Exhibit 51: Chart on Nail - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Data Table on Nail - Market size and forecast 2021-2026 ($ million)
• Exhibit 53: Chart on Nail - Year-over-year growth 2021-2026 (%)
• Exhibit 54: Data Table on Nail - Year-over-year growth 2021-2026 (%)

• 6.7 Market opportunity by Product
• Exhibit 55: Market opportunity by Product ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges
• Exhibit 57: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape
• Exhibit 58: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption
• Exhibit 59: Overview on factors of disruption

• 9.4 Industry risks
• Exhibit 60: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered
• Exhibit 61: Vendors covered

• 10.2 Market positioning of vendors
• Exhibit 62: Matrix on vendor position and classification

• 10.3 CHANEL Ltd.
• Exhibit 63: CHANEL Ltd. - Overview
• Exhibit 64: CHANEL Ltd. - Business segments
• Exhibit 65: CHANEL Ltd. - Key offerings
• Exhibit 66: CHANEL Ltd. - Segment focus

• 10.4 Coty Inc.
• Exhibit 67: Coty Inc. - Overview
• Exhibit 68: Coty Inc. - Business segments
• Exhibit 69: Coty Inc. - Key offerings
• Exhibit 70: Coty Inc. - Segment focus

• 10.5 Kao Corp.
• Exhibit 71: Kao Corp. - Overview
• Exhibit 72: Kao Corp. - Business segments
• Exhibit 73: Kao Corp. - Key offerings
• Exhibit 74: Kao Corp. - Segment focus

• 10.6 LOreal SA
• Exhibit 75: LOreal SA - Overview
• Exhibit 76: LOreal SA - Business segments
• Exhibit 77: LOreal SA - Key news
• Exhibit 78: LOreal SA - Key offerings
• Exhibit 79: LOreal SA - Segment focus

• 10.7 LVMH Moet Hennessy Louis Vuitton SE
• Exhibit 80: LVMH Moet Hennessy Louis Vuitton SE - Overview
• Exhibit 81: LVMH Moet Hennessy Louis Vuitton SE - Business segments
• Exhibit 82: LVMH Moet Hennessy Louis Vuitton SE - Key news
• Exhibit 83: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
• Exhibit 84: LVMH Moet Hennessy Louis Vuitton SE - Segment focus

• 10.8 Revlon Inc
• Exhibit 85: Revlon Inc - Overview
• Exhibit 86: Revlon Inc - Business segments
• Exhibit 87: Revlon Inc - Key offerings
• Exhibit 88: Revlon Inc - Segment focus

• 10.9 Shiseido Co. Ltd
• Exhibit 89: Shiseido Co. Ltd - Overview
• Exhibit 90: Shiseido Co. Ltd - Business segments
• Exhibit 91: Shiseido Co. Ltd - Key offerings
• Exhibit 92: Shiseido Co. Ltd - Segment focus

• 10.10 The Avon Co.
• Exhibit 93: The Avon Co. - Overview
• Exhibit 94: The Avon Co. - Product / Service
• Exhibit 95: The Avon Co. - Key offerings

• 10.11 The Estee Lauder Co. Inc.
• Exhibit 96: The Estee Lauder Co. Inc. - Overview
• Exhibit 97: The Estee Lauder Co. Inc. - Business segments
• Exhibit 98: The Estee Lauder Co. Inc. - Key news
• Exhibit 99: The Estee Lauder Co. Inc. - Key offerings
• Exhibit 100: The Estee Lauder Co. Inc. - Segment focus

• 10.12 Unilever PLC
• Exhibit 101: Unilever PLC - Overview
• Exhibit 102: Unilever PLC - Business segments
• Exhibit 103: Unilever PLC - Key news
• Exhibit 104: Unilever PLC - Key offerings
• Exhibit 105: Unilever PLC - Segment focus

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist
• Exhibit 106: Inclusions checklist
• Exhibit 107: Exclusions checklist

• 11.3 Currency conversion rates for US$
• Exhibit 108: Currency conversion rates for US$

• 11.4 Research methodology
• Exhibit 109: Research methodology
• Exhibit 110: Validation techniques employed for market sizing
• Exhibit 111: Information sources

• 11.5 List of abbreviations
• Exhibit 112: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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