Colgate Total® Encourages Women to Refresh, Restore and Repair Their Health During the 17th Annual National Women's Health Week

NEW YORK, May 4, 2016 /PRNewswire/ -- One of the most overlooked small steps women can take to help improve their overall health is better oral care habits. Leading up to National Women's Health Week, which begins on Mother's Day, May 8, and runs through May 14, Colgate Total® invites women across the country to pledge to Refresh, Restore and Repair their health from mouth to toe.

Small changes to your daily routine, such as using the Colgate Total® Daily Repair regimen, can help improve your overall oral health. This new regimen is comprised of Colgate Total® Daily Repair Toothpaste and a fluoride Mouthwash which help kill bad breath germs while also helping to repair daily damage to teeth*.

To join the movement for empowering women to make their health a priority, Colgate Total® is encouraging consumers to share a "healthy selfie" on social media using #MyColgateSelfie and #NWHW. A "healthy selfie" is simply a photo of you participating in any activity that contributes to overall health and wellness, whether it's enjoying a nutritious snack, getting in a quick yoga session, enjoying the outdoors with your family, or using Colgate Total® to help improve your oral health.

"Too often women put their health on the backburner without even realizing it," said Philip Durocher, Vice President and General Manager, U.S. Oral Care Marketing, Colgate-Palmolive. "National Women's Health Week reminds women to put their health first."

For more information on the Colgate Total® Daily Repair remineralizing* toothpaste, visit colgatetotal.com/toothpaste/daily-repair. Help spread the word about the importance of women taking charge of their health on social media using #MyColgateSelfie and #NWHW. For more information on National Women's Health Week, visit www.womenshealth.gov.

* Remineralizes enamel damage

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance. For more information about Colgate's global business, visit the Company's web site at colgatepalmolive.com. To learn more about Colgate's global oral health education program, Bright Smiles, Bright Futures™, please visit colgatebsbf.com.

About Colgate Total^® Products
The Colgate Total® line features a broad portfolio of products that provide a range of oral care benefits.  Each product has a formula that helps improve the health of your mouth, to make you confident you are taking better control of your oral care.  Colgate Total® toothpaste has an antibacterial formula clinically proven to actively fight plaque germs for 12 hours. It is the only toothpaste both approved by the U.S. Food and Drug Administration (FDA)* and accepted by the American Dental Association to fight plaque and gingivitis. Colgate Total® toothpaste also is the number-one toothpaste recommended most by dentists and hygienists.

*Colgate Total® toothpaste is approved through the New Drug Application process to help prevent plaque, gingivitis and cavities. Not approved for the prevention or treatment of serious gum disease or other diseases

About National Women's Health Week
National Women's Health Week is led by the U.S. Department of Health and Human Services Office on Women's Health. The 17th annual observance kicks off on Mother's Day, May 8 and is celebrated until May 14, 2016. National Women's Health Week is a time to encourage women to make their health a priority. It also serves as a time to help women understand what steps they can take to live healthier, happier lives at every age.

SOURCE Colgate Total

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