Cold Stone Creamery United Arab Emirates Presented With The Coveted Superbrands Award 2014

Cold Stone Creamery Recognized for Excellence in Branding

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Oct 14, 2014, 01:32 ET

SCOTTSDALE, Ariz., Oct. 14, 2014 /PRNewswire/ -- Cold Stone Creamery^® (www.ColdStoneCreamery.com) is proud to announce that the Master Franchisee for the Middle East region, Apparel FZCO, has been awarded the coveted Superbrands^® Award for Excellence in Branding for 2014. The award was presented earlier this summer at the annual Tribute Event on June 18 (2014) in Dubai, United Arab Emirates.

The Excellence in Branding award is given to companies that offer consumers superior brands, products and services. "We are honored to be chosen as a Superbrands award recipient," said Nilesh Ved, chairmen of Apparel FZCO. "Cold Stone Creamery is a brand that fits all of the criteria for this special accolade. The Superbrands organization is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding."

Apparel FZCO opened the first Cold Stone Creamery in the Middle East region in 2007 at Dubai Festival City, UAE and currently has 44 stores all over the GCC with locations in the UAE, Qatar, Bahrain, Oman, Kuwait and the Kingdom of Saudi Arabia.

Excellence for Cold Stone Creamery in branding recognition comes from all facets of the business, but one of the most important to note is the experience the consumer has when they walk into a store. The experience or what is called the 'Experience Factor™' is described as a 'certain magic that separates the extraordinary from the ordinary'. It's the kind of ultimate in-store service that makes Cold Stone Creamery not just a place to get an ice cream, but a destination for entertainment. The Experience Factor is deep-rooted in the talented and enthusiastic crew members who sing, dance, banter with the audience, then toss, catch, mix and serve their 'Made Fresh Daily' ice cream Creations™.

"To be voted a Superbrands featured brand is a powerful endorsement and evidence for existing customers, potential customers and employees of the exceptional status of the Cold Stone Creamery brand," said Kate Unger, senior vice president of marketing at Cold Stone Creamery. "This is a powerful tool for researching the insights into many of the world's most trusted brands."

Cold Stone Creamery has continued to make strong key moves into the international market in recent years. The international growth of Cold Stone Creamery began in November 2005 when the company opened its first international store in Tokyo, Japan. Today, Cold Stone Creamery stores are operating in nearly 300 international locations and over 25 countries, including the Philippines, Cyprus, Kuwait, Qatar, Trinidad, Nigeria, Egypt and Indonesia.

About Cold Stone Creamery
Cold Stone Creamery delivers the Ultimate Ice Cream Experience^® through a community of franchisees who are passionate about ice cream. The secret recipe for smooth and creamy ice cream is handcrafted fresh daily in each store, and then customized by combining a variety of mix-ins on a frozen granite stone. Headquartered in Scottsdale, Arizona, Cold Stone Creamery is a subsidiary of Kahala Brands^™, one of the fastest growing franchising companies in the world, with a portfolio of 15 quick-service restaurant brands. The Cold Stone Creamery brand, through its franchisees and licensees, operates approximately 1,400 locations in over 25 countries.

For more information about Cold Stone Creamery, visit www.coldstonecreamery.com.

For more information about Kahala Brands, visit www.kahalamgmt.com.

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SOURCE Cold Stone Creamery