Cognetyx Announces Launch of "Ambient Cognitive Cyber Surveillance" to Help Safeguard Medical Information

HOUSTON, June, 27, 2016 /PRNewswire/ -- Cognetyx, a developer of advanced artificial intelligence security solutions is announcing the launch of their patented "Ambient Cognitive Cyber Surveillance™" technology. The new surveillance platform, which leverages artificial intelligence and machine learning, gives the healthcare industry the unprecedented ability to detect privacy violation, patient record snooping, and cyber security breaches in real time. This technology offers a new formidable defense against criminal hackers and malicious insiders that in the last year alone have affected over 100 million healthcare patients here in the United States alone.

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Today the threat is more real than ever: hackers are increasingly targeting the healthcare industry because the bounty on these records is as high as $500 a piece. And a new study from Ponemon Institute, onPrivacy and Security of Healthcare Data illustrates this increased risk, saying 90% of healthcare organizations are suffering from at least one data breach in a two year period.

Cognetyx's healthcare specific security solution fills the gap left by the current technology in place to help stop cybercriminals in their tracks. The Ambient Cognitive Cyber Surveillance (ACCS – pronounced 'access') system quickly identifies unauthorized or inappropriate users within confidential healthcare medical records software and other confidential applications in real time. Current methods take an average of 206 days – nearly 7 months – to identify a single breach, but the Ambient Cognitive Cyber Surveillance can 'predict' and detect a probable breach just moments after it has happened.

The Ambient Cognitive Cyber Surveillance is able to do this because it's built upon artificial intelligence that continuously surveys and learns a specific healthcare system's, and its user's patterns, and detects abnormalities. This innovative 'intelligent' all-seeing virtual eye then establishes a pattern of normal usage for each login credential, allowing it to quickly and accurately discern whether a login is legitimate, from an outsider using stolen credentials, or from an insider or employee misusing their own credentials – or using login details of a colleague.

This technology helps security, compliance and privacy officers mitigate risk and combat data and privacy breaches more quickly and efficiently. The Ambient Cognitive Cyber Surveillance is effectively changing how we fight off imminent cyber security attacks, and safeguard sensitive healthcare data.

Advanced Artificial Intelligence

Cognetyx does not replace existing cyber security measures which predominantly secure the perimeter, network, hosts and applications; it works alongside it from the inside. These systems are essential to defend against the incessant assault and attacks from outside criminal hackers, but Cognetyx's Ambient Cognitive Cyber Surveillance system transparently and unobtrusively operates over existing security products to continuously monitor and surveil all internal applications under its watchful "intelligent" eye.

The Ambient Cognitive Cyber Surveillance identifies and alerts when any user activity or behavior is outside the "normal" user-set parameters. Cognetyx does this by rapidly authenticating the true individual or identity with the assigned credentials, and identifying normal behavior versus aberrant behavior. The solution can even quickly identify hackers as well as malicious insiders logged in with stolen credentials.

The secret to Cognetyx's high detection accuracy rate and efficiency is advanced artificial intelligence which uses machine learning technology to continuously learn, evolve and improve the dynamic "digital" fingerprint. The Ambient Cognitive Cyber Surveillance system constantly learns what constitutes a normal user interaction within an organization's information assets and applications.

"Health care organizations now have another powerful shield at their disposal to safeguard patient, employee data or any other confidential data," said Amit Kulkarni, Co-Founder and CEO of Cognetyx. "Cognetyx has the technology to help identify and predict data and privacy breaches in healthcare with accuracy ratings in the high 90's, and with the lowest false positive rates in the industry".

Easy to Use and Integrate

Cognetyx features an intuitive, easy to use dashboard interface that displays the current status of compliance metrics and key indicators for security and access auditing. This reduces petabytes of monitoring and surveillance information into actionable intelligence and decision support.

For example, the solution can correlate the forensic activity trail of a user across multiple electronic medical record (EMR) systems concurrently and in real-time. Cognetyx cuts through the noise and eliminates the cumbersome task of manual review of audit logs and provides a comprehensive, yet easy-to-use, auditing platform.

The Cognetyx security platform is both HIPAA and HITECH compliant. Cognetyx can be rapidly integrated with existing healthcare IT systems from leading companies such as: Epic, McKesson, GE, Cerner, NextGen, Athena Health, Allscripts, Meditech, eClinicalWorks and hundreds more including ERP systems like SAP, Lawson and PeopleSoft etc.

Cognetyx's Ambient Cognitive Cyber Surveillance can also be deployed on premise, or in a secure private cloud to safeguard and monitor important data such as:

-Medical records
-Employee records
-Patient schedules
-Billing/Finance
-Research Data
-Any PHI (Protected Health Information)
…or any confidential data you want to safeguard from prying & unauthorized eyes.

Why Cognetyx is Needed

It's not about if a healthcare organization is going to be hacked, it's about when. According to the Ponemon Institute's "2015 Cost of Data Breach" study, one in three organizations will be hacked.  A third of those attacks are coming from insiders, and 95% of external security breaches happen because of stolen login credentials such as usernames and passwords. Cognetyx's Ambient Cognitive Cyber Surveillance can detect these breaches, and the current security & privacy monitoring systems can't as effectively and efficiently.

Current in-house solutions detect less than 10% of all privacy and data breaches. And combining other commercial security products in an attempt to increase protection only bumps detection accuracy up to 30%. The problem is that these legacy rules-based filters can only check for breaches they've been asked to look for -- so they're limited by the breach scenarios we can think of. This makes the current internal security systems innately inept to tackle the quickly evolving cybercriminal landscapes that pray on our natural behavior. Cognetyx provides a superior level of protection and defense against data exposure by filling the gaps left by the older, and conventional cybersecurity systems.

"Cognetyx is not a 'nice to have', it's a 'must have' for any healthcare organization", explains Santosh Varughese, Co-Founder and President of Cognetyx. "Having healthcare data compromised leads to massive costs in remedying the situation, huge amounts of time and resources expended, negative publicity, loss of patient trust and confidence and potential non-compliance with industry's state and federal regulations".

On top of the privacy violations, data breaches in healthcare costs organizations time, trust, and billions of dollars. Currently data breaches have cost the industry directly over $8B dollars yearly – with an estimated economic impact to the US of $40B a year.

When asked about pricing structure, Art Layne, Executive Vice President said, "If a health system could potentially save millions in legal fees, uphold their reputation in the community and be compliant with all federal and state laws and regulations, what would that be worth?  Cognetyx is the only data security solution on the market which delivers price-performance-value that makes any comparison irrelevant. Cognetyx pricing models are SaaS based and are flexible to meet the needs of each unique organization – and generally based on the number of systems surveilled or monitored, the number of users and patient data being processed."

Learn more about Cognetyx at http://www.cognetyx.com.

About Cognetyx

Cognetyx provides healthcare organizations a new, high-performance solution to safeguard patient health records. Our patented "Ambient Cognitive Cyber Surveillance" system reduces the risk of cyber security threats, data breaches and privacy violations. Cognetyx is a virtual defense shield that is cognitive, adaptive and evolving, monitoring and surveilling all user activity and interactions across your information ecosystem in real-time. Leveraging artificial intelligence and machine learning, Cognetyx learns normal user habits, patterns and behavior as they use applications in their day-to-day work. Cognetyx is then able to predict and detect anomalous or aberrant user patterns in real-time, mitigating risk quickly before damage is done. Cognetyx is simple to use and increases efficiencies by streamlining workflows related to HIPAA and HITECH compliance and regulations. For more information, visit www.cognetyx.com.

Media Contact: Len Fernandes, 1-888-317-4687 ext. 702, Email

SOURCE Cognetyx

Related Links

http://www.cognetyx.com

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