CMO Success Demands Intelligence from Outside the Box; Christie Communications' Proprietary Technology is THE answer

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Aug 19, 2011, 06:00 ET

SANTA BARBARA, Calif., Aug. 19, 2011 /PRNewswire/ -- Chief Marketing Officers may be the most demanding and stressful C-suite job near the top. Living within the corporate boundaries, the CMO is required to understand, identify and drive the brand buying motivators of the guy on the street in multiple, mercurial environments and countries. "Even a super hero would falter under this demand," said Gillian Christie, CEO of Christie Communications, www.christiecomm.com.

With responsibilities that range from internal and external brand identity to communication channel definition, messaging, advertising, social media, new product development and being the 'guy-on-the street's' internal advocate, it is critical that the CMO has professional and trusted support, outside the corporate ladder. Luckily there is a powerful resource of information that can provide CMO's with current, accurate, analyzed emotional and objective data to increase the ROI of their marketing efforts.

Well tested in regional, national and global markets, Christie Communications' Organic Marketing Strategies integrating Conversion Market Research™ studies are successfully being used by Fortune 500 Companies and start-ups alike.

"There is no possible way for the CMO to be in and out of the corporate box and make successful decisions without the intelligence our technology provides," said Christie. "We reach your target audience in one-on-one conversation in a safe, trusting environment that enables us to explore their emotional motivators. It is all about the individual and having the effective process and methodology to incite their honest, heartfelt responses and then knowing precisely how to analyze these, developing the resulting Mental Matrix™, and integrating the results into a powerful, research-based brand identity supported with the effective Organic Marketing Strategy that each CMO needs for their success. And why 'organic?' Because this guy is alive, real and breathing, not some faceless statistic."

Christie Communications' technologies, research, intelligence and analysis are the CMO's secret weapon for success.

"In 15 years managing media and communications budgets as a senior level marketer for $1B established brands, as well as small venture capital funded new product launches, Gillian and Christie Communications have been my all-time favorite agency partner," said marketing consultant Tom Panchak.

Christie Communications is a full-service strategy and brand marketing agency with clients worldwide dedicated to helping ethical businesses, entrepreneurs, and socially-conscious organizations broaden their impact through effective communication services for over 20 years.

For further information, contact Alissa Sears at [email protected], 805-969-3744.

SOURCE Christie Communications