Clip Interactive Publishes Case Studies with Unprecedented Engagement Rates and Business Leads for Radio Advertisers

PORTLAND, Ore., Sept. 11, 2014 /PRNewswire/ -- Clip Interactive today published a new case study revealing that Peak Mortgage in Portland, Oregon received a 16 percent engagement rate and 800 business leads as a result of an innovative interactive radio campaign.

Portland radio stations 98.7 The Bull and KINK FM leveraged their interactive station apps developed by Clip Interactive for Peak Mortgage's existing radio advertising campaign. The interactive campaign delivered stronger calls-to-action and better return on investment to further prove that radio is a valuable local advertising medium.

After leveraging the interactive radio app content, Peak Mortgage saw the following unprecedented results:

• 360,000 impressions
• 10,600 opens
• 3 percent open rate
• 1,700 engagements
• 16 percent engagement rate
• 800 business leads for the company

"The Clip Interactive technology can be completely customized to any advertiser — if you have an idea, you can make it happen with Clip Interactive," said Derek Hill, co-owner and regional manager of Peak Mortgage. "Local and national businesses should be all over this interactive radio technology, which helps prove the true value of local radio."

The full Peak Mortgage case study is available to view here. More Clip Interactive case studies are available here.

About Clip Interactive
Clip Interactive is a Boulder, Colorado technology company founded in 2012. The company's mission is to give interactive radio to the masses in order to bring more listeners to stations and provide new services to listeners, advertisers, labels and station owners through both stand-alone apps for individual stations as well as the Clip Radio app, which aggregates all Clip Interactive stations.

SOURCE Clip Interactive