Clinch and Despegar Win GABBCON's ABBI Award for Most Effective Use of Video

Recognized for Innovative Use of Personalized Instagram Stories to Increase Sales

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Nov 19, 2018, 08:30 ET

NEW YORK and LOS ANGELES, Nov. 19, 2018 /PRNewswire/ -- More and more of today's media is planned, bought, and personalized for each particular audience/segment, and never has this capability been more powerful than through the Facebook/Instagram platform. Clinch, a creative technology company that powers dynamic, personalized video advertising, today announced that they have been selected as the winner of GABBCON's Audience Based Buying Innovation (ABBI) award for the most effective use of video. The ABBI Awards recognize the best of the best in adtech, DSP/SSP, and creative optimization platforms. Boaz Cohen, Chief Product Officer of Clinch, was on hand to receive the award.

Clinch was awarded the ABBI for their work with Despegar, a travel booking site based in Latin America. Despegar worked with its long-time partner Clinch to create personalized Instagram Stories to sell hotel packages, destination activities, and repeat trips to consumers, who typically only used the site to buy airfare.

Despegar and Clinch created personalized mobile-first video ads for Instagram Stories. Clinch's ability to iterate and update videos in real-time reduced ad fatigue and helped Despegar double the engagement of their Instagram Stories and experienced a 28 times increase in return on ad spend.

Oz Etzioni, CEO of Clinch, commented, "Clinch's omnichannel technology seamlessly integrates into the Facebook and Instagram platform to enable marketers to personalize creative to their specific audiences and significantly increase return on ad spend. We are proud to be recognized by GABBCON alongside Despegar, as they have been a huge advocate for video ad personalization."

The ABBI Awards have been recognizing excellence in audience based buying since 2016. The panel of judges for the awards comprised of senior agency and brand leaders who evaluated more than 100 submissions across 17 categories.

Click here to see a video of Despegar's personalized campaign on Instagram Stories.

To learn more about how to personalize video for Instagram Stories or about Clinch for Facebook please contact [email protected].

About Clinch:
Clinch is an omnichannel solution and personalized creative technology platform for programmatic and social media video and display ads. Clinch's platform combines brand, product and consumer data with dynamic creative messaging to generate unlimited personalized versions of advertisements. Clinch provides brands and agencies with the ability to target consumers across all platforms and devices including web, mobile, in-app, social media platforms and Connected TV. Clinch works across all DSPs and does not require technical integration.

Media Contacts:
Kate Tumino
[email protected]
212-896-1252

SOURCE Clinch