ClickTale Unveils New Heatmap Features to Reveal Unprecedented Website Visitor Metrics and Behavior Patterns

RAMAT GAN, Israel, Aug. 3 /PRNewswire/ -- ClickTale, the industry leader in Customer Experience Analytics (CEA), today announced the launch and immediate availability of two new behavioral heatmap features that unveil never-before-seen details about website visitors and their browsing patterns.

The new Segmented Heatmaps feature gives site owners the ability to filter ClickTale's full range of visual heatmaps based on any customer information or browsing behavior. This capability allows webmasters to easily compare and contrast how different user groups engage with their site. With the new Ultra Scale heatmaps, site owners can view data from as many as 100,000 visitors in a single graphical report, delivering accurate results comparable to costly eye-tracking studies, but on a massive global scale and at a fraction of the cost.

"The biggest challenge site owners and designers face is measuring visitor engagement and site usability on a realistic and affordable scale," said Dr. Tal Schwartz, CEO and co-founder of ClickTale. "These new heatmap features reveal unprecedented detail about visitor behavior patterns that can be used to make on-the-fly website adjustments that improve site usability and conversion rates."

Independent studies have demonstrated an extremely high correlation—as much as 88 percent—between site visitors' mouse and eye movements. ClickTale tracks absolutely everything visitors do within the page, creating a range of Mouse Move, Click, Scroll-Reach and Attention Heatmaps that reveal exactly which elements of the site visitors look at, pay attention to and engage with. These heatmaps are created anonymously, have no impact on visitors' browsing ability and are completely transparent to the end user.

Segmented Heatmaps

The new Segmented Heatmaps feature allows website owners to discover exactly how different user groups interact with their website, delivering unparalleled insights into their customers' behavior. These heatmaps can be segmented by any metric desired, including by campaign, engagement, original referrer (specific website or search engine), conversion, dollars spent, or demographics (age, gender, location, native language, etc.), to name just a few. The options are virtually limitless, but for example, it is now possible to:

• See how existing customers behave compared to first time shoppers;
• Discover how converted (paying) customers' behavior differs from non-buyers: was there a difference in their browsing behavior before they arrive at the checkout page? Are big-ticket buyers attracted to different site elements than customers with smaller orders?
• Determine how browsing behavior changes depending on what brings visitors to the site: do those who arrive from a Google search browse differently than those from a referring website?
• Measure the effectiveness of various outreach campaigns: do visitors browse differently if they come from an advertisement, SEM, banner or e-mail campaign?
• Discern why certain visitors bounce and what can be done to increase customer engagement.
• Understand how visitors' language and geography affect browsing behavior: how do non-native English speakers behave compared to native English speakers? Is there a difference in browsing behavior based on country of origin?
• Gauge how demographics impact browsing behavior by age, gender and other data provided by the customer: are women drawn to different elements than men? How do age and gender affect visitor behavior?

Ultra Scale Heatmaps

By aggregating the browsing sessions from as many as 100,000 visitors at a time in a single image, ClickTale's Ultra Scale Heatmaps enable companies to expand usability research on a massive scale to gain more reliable and actionable data. As companies increase spending for eye-tracking and usability studies, ClickTale's Ultra Scale Heatmaps provides a much more affordable and easier to deploy alternative, with an accuracy that is comparable to eye-tracking studies.

"With Ultra Scale Heatmaps, we've created the definitive method for delivering accurate, affordable behavioral data," Schwartz said. "Now, even smaller businesses can have access to this incredibly valuable, rich visitor data that was once so cost-prohibitive to obtain. With large-scale and filterable heatmapping, companies of all sizes can gain unprecedented, proven insight into usability data to optimize their site's performance."

ClickTale's fully hosted customer experience analytics solutions have been recognized as the most effective, affordable and thorough website analysis tools by some of the most well-respected industry media, including TechCrunch, Mashable, SitePoint and Entrepreneur magazine. More than 40,000 sites rely on ClickTale's robust analytics, including Hallmark, Mint.com, O2, CareerBuilder.com and Vegas.com.

For more information about ClickTale's fully hosted, revolutionary Customer Experience Analytics solution, visit www.clicktale.com.

About ClickTale, LTD

ClickTale is the industry leader in Customer Experience Analytics (CEA), providing businesses with revolutionary insights into their customers' online behavior. Over 40,000 businesses rely on ClickTale to optimize website performance, improve usability and dramatically increase conversion rates. ClickTale tracks every mouse move, click and scroll, creating playable videos of customers' entire browsing sessions, as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up. For more information, visit www.clicktale.com.

SOURCE ClickTale

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