Clean Skincare Brand Naturally Serious, Exclusive to Sephora, Launches Sustainable Packaging with #ItGetsGreener Initiative

NEW YORK, Feb. 20, 2019 /PRNewswire/ -- Naturally Serious, the next generation of cleanly-made, ethically-developed, and clinically-tested products is launching locally-sourced, reusable, recyclable or compostable packaging in 40 Sephora doors across the country exclusively as part of the Clean at Sephora program. Currently packaged in eco-friendly cartons derived from a responsibly-managed sustainable forest and created with wind power in a carbon-neutral facility, the addition of recyclable jars and tubes will be further bringing the brand's clean ethos to life.

"We've continued to learn so much from our consumers in the few, short months since we launched. Not only do they care about what they're putting on their skin, but also how their products are impacting the earth – we do too" says Rochelle Jacobs, Managing Director. "As such, we are so excited to further enhance our products to ensure they are really making a difference in sustainable beauty and packaging."

Naturally Serious' range of seven cruelty-free products combines naturally derived formulas with serious, cutting-edge technology. Along with an efficacious combination of ingredients, Naturally Serious adheres to a list of B.A.D. ingredients (Banned, Ambiguous, Debatable) that each product is formulated without. These have been recognized by researchers and consumers alike as being potentially harmful – namely parabens, phthalates, preservatives, PEG, formaldehyde, petrolatum, mineral oil, sulfates, silicones, drying alcohols, artificial colors and artificial fragrances.

The full collection is comprised of products that are vegan- or vegetarian-formulated (some contain beeswax) and do not contain gluten. Each product also features the brand's patented Anti-Pollution Blend of 6 anti-oxidants (pomegranate, goji berry, grape seed, green tea, red tea and white tea) that outperforms other widely used naturals to combat visible signs of aging and skin damage caused by UV rays, pollution, free radicals and other environmental aggressors.

The brand is proud to be included in Sephora's Clean at Sephora initiative, which spotlights products that adhere to strict guidelines – including being free of sulfates SLS and SLES, parabens, formaldehyde, phthalates, mineral oils, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban and less than one percent of synthetic fragrance.

Naturally Serious is available on Sephora.com and select Sephora stores with prices ranging from $16 to $56.

ABOUT NATURALLY SERIOUS
Clean. Natural. Serious. Naturally Serious takes your skin seriously! Cleanly and ethically developed without BS, Naturally Serious products combine powerful ingredients with cutting-edge technology for clinically advanced results. Through sun, sweat and environmental stress, Naturally Serious works over time to detox your skin from free radicals, dead cells and pollution. Utilizing the best of nature and science, it even helps repair the look of past skin damage and helps to reduce the appearance of fine lines, wrinkles and dark spots caused by photoaging. Finally, you can (literally) put your best face forward.
For more information on Naturally Serious Skin Care, please visit NaturallySeriousSkin.com. Join the conversation on Instagram at @NaturallySeriousSkin using the hashtag #NaturallySeriousSkin.

ABOUT SEPHORA
Since its debut in North America 20 years ago, Sephora has been a leader in global prestige omni-retail, teaching and inspiring clients to play in a universe of beauty and wellness, while creating the world's most loved beauty community. With an unbiased approach to experiential retail through its expertise, innovation and entrepreneurial spirit, Sephora invites clients to play with 14,000 products from 200 carefully curated brands, enjoy personalized services at the Beauty Studio aided by digital innovations, and engage with expertly trained beauty advisors in more than 400 stores across the Americas, as well as 600 locations inside JCPenney. Clients can also experience Sephora online and through mobile apps and access the free-to-join Beauty Insider program that offers unique rewards and experiences across three spending tiers. Let's Beauty Together. For more information, visit: https://www.sephora.com/about-us and @Sephora on social media.

Contact: [email protected]

SOURCE Naturally Serious

Related Links

http://www.NaturallySeriousSkin.com

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