Class is Now in Session! LG Text Ed with Jane Lynch Teaches Parents to 'Face the Facts. Send the Message.'

SAN DIEGO, Aug. 25 /PRNewswire/ -- LG Mobile Phones announced today that award-winning actress Jane Lynch is bringing her iconic humor and unique talent to the LG Text Ed program, a comprehensive educational campaign for parents that addresses teen mobile phone misuse, and provides parents with valuable resources so they can teach responsible phone use to their children. Lynch – the newest member of the LG Text Ed council – is featured in a series of comedic vignettes which can be viewed on www.LGTextEd.com.  Lynch, a new mom herself, masterfully employs her artistic abilities and the result is a video series that is both humorous and thought-provoking.

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LG Text Ed with Jane Lynch

Bringing her trademark intensity and flair to the LG Text Ed campaign, Lynch is working with LG to raise awareness about risky mobile phone behavior. As the star of the videos, Lynch tackles issues such as sexting, texting while driving, mobile bullying, and other questionable teen behaviors.  At the end of each video, Lynch directs parents to LGTextEd.com where they can find professional advice and guidance to help promote safe and responsible usage among their text- and tech-savvy families.  As one of the leading manufacturers of texting devices and a popular brand among teens, LG hopes the videos – and Lynch's use of humor to address the issues – will inspire parents to face the facts about their teen's sometimes risky and unacceptable mobile phone habits.

In the videos, Lynch plays the role of a newly reformed "text offender" who was a self-professed texting fiend regularly engaged in mobile harassment, text rage, and other irresponsible behaviors. Lynch is busted by the police for texting while driving, and as part of her sentence, undergoes mobile rehab.  Lynch re-enters society with a new-found zeal to help spread the word and LG enlists her to educate a group of uninformed parents about teen mobile misuse through a series of community service classes.

"Jane Lynch's comedic skill and new-mom status were a perfect fit for the LG Text Ed program," said Tim O'Brien, vice president of consumer and trade marketing. "We felt that Jane could deliver our message to parents with clarity, wit and authority - communicating the importance of the issue without lecturing or being condescending."

Lynch explains that her role in the campaign hits close to home. "Since becoming involved with LG on this campaign, I have realized the quick pace of parenthood," said Lynch. "So, LG brought me on board to shed some light on the issue of mobile misuse among teens. Together, we've created a series of videos that are entertaining yet speak seriously to parents about this growing issue."

Flexing both her funny and authoritative bones, Lynch has created five videos for LG that address sexting, mobile harassment, texting while driving, setting boundaries with your kids, and text message decoding for parents.  Each video encourages parents to "face the facts" and "send the message" to their children that risky mobile phone behavior is unacceptable and can even be dangerous.  The five videos will be rolled out over the next few months.

The videos will be housed on LGTextEd.com. A Facebook page was also created to give parents an interactive space to continue the conversation.  The LG Text Ed Facebook page allows users to talk to one another, post questions, and check up on Lynch's latest classroom lessons.

LG Text Ed

The LG Text Ed program, which was launched earlier this year, offers parents a number of articles, tips, videos, and other content so they can educate themselves on the dangers of mobile phone misuse; employ strategies to help protect their children from potential problems, and discover how they might be modeling their children's mobile phone behavior.

Other LG Text Ed Advisory Council members include Rosalind Wiseman, best-selling author of Queen Bees and Wannabees (the basis for the 2004 hit film, Mean Girls); Dr. Charles Sophy, Medical Director for the Los Angeles County Department of Children and Family Services, and author of Side by Side; and Dr. Joel Haber, a clinical psychologist and bully coach, and author of Bullyproof Your Child for Life.

Parents can find additional information on the LG Text Ed initiative and mobile phone misuse by visiting www.lgtexted.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in more than 115 operations including 84 subsidiaries around the world. With 2009 global sales of USD43.4 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world's leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lgusa.com.

SOURCE LG Mobile Phones

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