CJ 'bibigo' spreads Korean food through PGA TOUR tournaments
'bibigo' will sponsor key PGA TOUR events throughout the year to create brand awareness in the U.S.
LOS ANGELES, Feb. 20, 2019 /PRNewswire/ -- Korea's CJ Group, one of the 2018 Fortune Global 500, is well recognized as the forerunner in spreading Korean culture worldwide. With CJ Entertainment & Media leading the charge as the producer of popular Korean music, dramas and movies, CJ has contributed to the growth of K-Culture popularity. According to the 2018 report released by Korea's Ministry of Foreign Affairs, worldwide KPOP fans grew 22% from 2017 with over 90 million fans.
This week, CJ announced that they will be sponsoring seven PGA TOUR tournaments starting with the 2019 Genesis Open at Riviera Country Club in Pacific Palisades. CJ 'bibigo' concession stand featured grab & go style food items, such as Bibi-Cone, Korean Fried Chicken Bites, Korean Galbi Taco, Crispy Mandu and Cheese Wonton Fries. All food items, introduced as great finger foods to enjoy, received rave reviews from everyone trying these delicious foods for the first time.
CJ CheilJedang also arranged an autograph-signing event in front of the concession booth with CJ-affiliated golfers like Si Woo Kim, Whee Kim, and Sung Jae Im. The signing event and promotional activities attracted many visitors to the CJ booth. Si Woo Kim went on to place solo 3rd in the tournament with the score of 12-under.
CJ CheilJedang believes that the official sponsorship of this competition was an excellent opportunity to promote 'bibigo' around the world and plan to continue sponsoring six more PGA TOUR events in the U.S. throughout this year in addition to hosting THE CJ CUP in Korea for the third year. "We received positive reviews from the customers at the Genesis Open," said Eun-kyung Sohn, CJ CheilJedang marketing executive. "We will be at the Players Championship and other PGA TOUR tournaments to help 'bibigo' grow into a global brand representing CJ CheilJedang, and to lead the Korean food globalization fever by using 'bibigo' to tout the excellence and legitimacy of Korean food around the world."
About CJ Group:
CheilJedang (CJ) was founded in Korea in 1953 specializing in food products. Since then, the company has grown into a global lifestyle brand with an innovative business portfolio built around four core sectors: Food & Food Service, Biotechnology, Retail & Logistics, and Entertainment & Media. CJ strives to inspire a new life of health, happiness, and convenience through its diverse array of products and services. From introducing convenient ways to enjoy new and exciting flavors to creating on-trend products and unique 'shoppertainment' (shopping + entertainment) experiences, CJ is at the forefront of innovating lifestyles worldwide. For more information, please visit www.cjamerica.com.
About bibigo:
Founded in 2010, "bibigo" is a global brand created by CJ, Korea's #1 lifestyle company. With over sixty years of experience, CJ has proudly been delivering flavor to dinner tables since 1953. "bibigo" takes 5000 years of delicious cuisine and updates it for today's modern, non-stop lifestyles. That's why the name combines the Korean word "bibim," from a long cultural tradition of "mixed" flavors, with the English word "go." Inspired by authentic recipes, "bibigo" makes the exciting tastes of Korean cuisine easily accessible with offerings in both grocery stores and restaurants in South Korea, America, and around the world. "bibigo" brand represents global K-Style Food and CJ's new lifestyle. For more information, please visit www.bibigousa.com.
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SOURCE CJ Group
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