Civolution's Teletrax Service Renewed by Millenia 3 for Television Networks' Advertising Verification

NEW YORK, Feb. 29, 2012 /PRNewswire/ -- Civolution, the leading provider of technology and solutions for identifying, managing and monetizing media content, announces today that Millenia 3, a company dedicated to the promotional needs of network and syndicated television, has renewed a two-year partnership for Civolution's global broadcast intelligence solution Teletrax.

Millenia 3 Communications will employ Teletrax's new software-based encoding system, a further innovation to Civolution's first-in-class broadcast monitoring and intelligence solution that will streamline content delivery for distributors.

Millenia 3 customizes and electronically distributes television, radio and online advertising for its clients, which consist of major television and cable networks such as Discovery Network including OWN, all of the Disney-ABC Television Group entities and Turner Networks including Cartoon Network, CNN, TBS, TNT and Turner Sports. Millenia 3 utilizes the Teletrax broadcast verification service to monitor and track the television advertisements for each of its clients, providing accurate market and measurement data that enables the company to verify that the proper commercials air at the correct times, and allowing them to compare that broadcast data to call center data in as little as 15 minutes.

"Over the past 5 years, Teletrax has proved critical in ensuring our clients' spots air according to schedule and deliver the message they were designed to distribute," said Robert Owen, president of Millenia 3 Communications. "Extending our relationship with Civolution was a clear choice, as Teletrax's new file-based encoding allows our distribution process to run even more efficiently, and provides additional flexibility in our workflow."

In renewing a two-year partnership with Civolution, Millenia 3 plans to take full advantage of Teletrax's new file-based encoding system which removes the need for physical hardware encoders and thereby streamlines the distribution process by allowing distributors to retain digital files in their native format.  This evolution of the Teletrax service complements its equally streamlined reporting system, which allows media buyers such as Millenia 3 to match call center data with Civolution's broadcast monitoring data to determine the true effectiveness of a direct-response advertisement minutes after it airs.  Media buyers can therefore purchase more ad time in slots where campaigns are working, and eliminate those that are not.

"It's been wonderful to see Millenia 3 employ our Teletrax service so effectively for its roster of first-rate clients, and we couldn't be more pleased to extend our relationship," said Andy Nobbs, CCO at Civolution. "Our Teletrax solution continues to accelerate performance and return-on-investment in the direct response television space, and we are excited to see Millenia 3 leverage the service's new software-based encoding system and set a new industry-wide precedent for efficiency in distribution."

Civolution's Teletrax – Media Monitoring is the world's only global television, internet and radio content tracking solution. It enables clients such as entertainment studios, news organizations, sports rights holders, TV syndicators, music labels, artists, direct response, advertisers and corporations to determine precisely when, where and how long their multimedia content is being used around the world on television, internet and radio.

Teletrax currently maintains a proprietary network of detectors that monitors the television broadcasts of over 1,700 channels from more than 50 nations, including all 210 markets in the United States, representing all measured U.S. television households. Its international network covers television stations across Europe, Asia, the Middle East, Australia, South and Central America, and Canada.

Note to editors: If you would like to meet Civolution at The NAB Show (South Upper Hall SU7923) or find out more about the company's Media Monitoring, Media Interaction and Media Protection solutions, please contact Beck Media & Marketing's Mike Gyulai (North America): [email protected], (T) +1 310 300 4823 or Platform's Sally Douglas (Europe): [email protected], (T) +44 (0)207 486 4900. Stay tuned, more exciting developments coming soon!

Teletrax is a trademark of Civolution B.V.

About Civolution

Civolution (www.civolution.com) is the leading provider of technology and solutions for identifying, managing and monetizing media content. The company offers an extensive portfolio of cutting edge applications for digital watermarking and fingerprinting which enable media protection (content filtering and forensic marking of media assets in pre-release, digital cinema, payTV and online), media interaction (accurate and real-time video synchronization for second screen and SmartTVs) and media intelligence (audience measurement and media monitoring for television, radio and internet). Civolution offers the most comprehensive solutions to manage and facilitate profitable content distribution and use. Follow us on Twitter: @Civolution.

About Millenia 3

Founded in 1999, Millenia 3 focuses on one of the most critical phases of the advertising process, the actual traffic and deployment of the media buy. The company was designed and built with that primary mission. After seeing how that phase was handled historically, Millenia 3 staffed and equipped to do that work flawlessly with a focus on technological superiority exceeding client expectations. Our corporate offices and production facilities are located in the northern suburbs of Atlanta with additional personnel located in Los Angeles, California, Washington DC, Detroit and Houston. Our staff is highly trained career traffic managers, editors, production specialists, and airplay verification experts. In addition, our staff has the creative experience to handle any corporate or marketing video or audio production our clients may need for television or online.

SOURCE Civolution