Chuy's Partners with Trozzolo
Agency helps bring authentic brand to Kansas City
KANSAS CITY, Mo., Aug. 8, 2013 /PRNewswire-iReach/ -- Chuy's, a Tex-Mex restaurant based in Austin, has engaged Trozzolo Communications Group to serve as its Kansas City agency. Trozzolo will assist the much-revered restaurant as it integrates into the Kansas City community and prepares for its grand opening on the Country Club Plaza in late fall.
(Photo: http://photos.prnewswire.com/prnh/20130808/MN60214)
"We're excited to introduce Chuy's to Kansas City," says Angelo Trozzolo, president of Trozzolo. "The Chuy's brand is contagious and we couldn't be happier to be a part of their team."
Chuy's, founded in 1982, has 45 locations nationwide. The flagship Kansas City location is committed to serving authentic, made-from-scratch Tex-Mex every day. It also will have the same fun, family-friendly vibe and cultural feel that so many have fallen in love with over the past 30-plus years, but will be unique to Kansas City. As they say, "If you've seen one Chuy's … you've seen one Chuy's."
The Chuy's and Trozzolo relationship is a perfect match. As an agency headquartered in and committed to Kansas City, Trozzolo will be working with the restaurant on community outreach and public relations, keeping the Chuy's brand authentic to Kansas City.
"We were very impressed with the Trozzolo team, their passion for Kansas City and connections to the community," says Hilary Delling, marketing manager at Chuy's. "At Chuy's, we like to work hard and have fun, just like our new friends at Trozzolo."
Trozzolo team members have already visited the headquarters in Austin, Texas to experience the culture at its roots and engage with the brand.
"Our work is underway as we begin to see Chuy's come to life here," says Josh Brewster, account vice president at Trozzolo. "And, get ready, Kansas City, the food is fresh and amazing. The culture is amazing. It's going to be a lot of fun. Trust us, we know firsthand."
In addition to the Chuy's engagement, Trozzolo has been on a winning streak. In recent weeks, Trozzolo has been tapped by the St. Joseph Chamber of Commerce, Avila University and Copaken Brooks.
About Chuy's
Founded in 1982 in Austin, Texas, Chuy's serves authentic Tex-Mex food in an eclectic atmosphere full of color and personality. The menu offers family recipes from south Texas, New Mexico and Mexican border towns, all made to order from the freshest ingredients. Chuy's has the reputation as the most fun and friendly spot to eat real Tex-Mex at a great price. For more information, visit http://www.chuys.com/ and www.facebook.com/ChuysKansasCity.
About Trozzolo Communications Group
Trozzolo Communications Group, an integrated marketing communications agency, provides clients with top-drawer talent and strategic thinking in every discipline. Collective expertise includes advertising, branding, public relations and digital. Trozzolo Communications Group, founded in 1989, is based in Kansas City, Mo. For more information, visit www.trozzolo.com and www.facebook.com/trozzolo.
Media Contact: Morgan Johnson, Trozzolo Communications Group, (816) 842-8111, [email protected]
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SOURCE Trozzolo Communications Group
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