CHRISTIAN ASSOCIATES OF TABLE ROCK LAKE RECEIVES $100,000 FROM THE OSCAR MAYER BRAND TO DO GOOD IN JOPLIN, MISSOURI

MADISON, Wis., Oct. 5, 2011 /PRNewswire/ -- Thousands of consumers joined the Oscar Mayer Good Mood Mission by doing something good.  From holding the door open, to saying "thank you," kind consumers performed thousands of good deeds, and logged them on the Oscar Mayer Facebook page, for a chance to win $100,000, to do more good in their community.  Five consumers reached the finals, including Branson resident Crystal Lee Wolfe.  Stories about how the finalist's charities would use the $100,000 were posted on the Oscar Mayer Facebook page and "Fans" voted to select the winner.  Wolfe garnered the most votes earning her the right to present her charity of choice, the Christian Associates of Table Rock Lake, with the $100,000 grant.  "Oscar Mayer has not only brought $100,000 to build homes in Joplin, but given hope!  Hope is priceless!  What an awesome gift to give!" said Wolfe.

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(Logo:  http://photos.prnewswire.com/prnh/20090420/KRAFTLOGO)

Meet the Winner

Wolfe logged nearly 1,000 good deeds including delivering a computer to a disabled couple so they could use it to coupon and save money and she even took other people's trash to the dump.  The famed Wienermobile vehicle visited Branson to congratulate Wolfe the ultimate "do-gooder," to help her deliver the check.  All Christian Associates programs are based around the theme "When Life Hurts...We Help."  Alan Catron, CEO, Christian Associates of Table Rock Lake, Inc. said, "The Joplin families impacted by the tornado are definitely hurting.  We are so excited to work with Crystal Wolfe, the contest winner, to help build homes for Joplin families."

For more information about Oscar Mayer visit the brand's Facebook page at Facebook.com/OscarMayer or www.oscarmayer.com.

ABOUT KRAFT FOODS

Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business with estimated revenue of $32 billion and a high-margin North American grocery business with estimated revenue of $16 billion, based on 2010 financial results, adjusted for divestitures. The transaction will take at least 12 months to complete, during which time plans regarding the structure, management, governance and other matters will be announced. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.

– make today delicious –

SOURCE Kraft Foods

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