Chinese property developer Country Garden Holdings named as one of BrandZ(TM)'s top 50 Chinese brands

The list was released jointly by the world's largest communication service group WPP and leading global research firm Millward Brown. The brand study used financial data from Bloomberg and Kantar Worldpanel, a division of WPP with expertise in shopper behavior, in combination with feedback from over 400,000 Chinese consumers, which was collected through a survey. As one of the most representative brand valuation methodologies in the world of business, BrandZ evaluates the significance, differentiation and salience of brands by calculating their financial value, brand contribution and brand value. The BrandZ study, which includes survey results from over 2 million consumers analyzing 100,000 brands in 43 countries worldwide, has been highly recognized among business professionals, including analysts, shareholders, investors and CEOs.

As a major player in China's new urbanization process and a developer of world-class, environmentally responsible, smart cities, Country Garden has promoted urban modernization in over 400 cities and towns and is involved in more than 700 projects worldwide. With annual sales exceeding 300 billion yuan (approx. US$45 billion), the company is named in the Forbes Global 500, an annual ranking of the top 500 corporations worldwide as measured by revenue. In addition, Country Garden is an active participant in targeted poverty alleviation projects, having donated more than 2.7 billion yuan (approx. US$392 million) across all programs in which it is involved.

As a result of the firm's successful growth path, the Country Garden brand has been gaining visibility. In November 2016, Country Garden was invited to join the National Brand Plan, a program under the aegis of CCTV, the predominant state television broadcaster in China, whereby the participating brands participate in international business and cultural exchanges, both as a way of redefining the meaning of "Made in China", as well as to further enhance the creativity that can be inspired by global brands. At the beginning of 2017, Country Garden ranked 183^rd among the Global 500 2017 ranking of the world's most valuable brands published by Brand Finance, a UK-based independent brand valuation consultancy.  

Brand Power is the BrandZ™ metric of brand equity, representing the consumer predisposition to choose a particular brand. A study by WPP and Millward Brown revealed that Chinese brands have surpassed multinational rival brands in terms of brand power for the first time.

A Country Garden spokesperson said the company will focus on quality management in 2017 and will continue to uphold craftsmanship and enhance its brand presence and reputation with high quality, providing individuals and families who choose to buy and own a Country Garden property with a "five-star home", while highlighting the competitiveness of Chinese brands.

SOURCE Country Garden Holdings