Chickapig Launches Chickapig Board Game, A New Children's Book, And A Plush Toy, Available At Target
CHARLOTTESVILLE, Va., Feb. 20, 2019 /PRNewswire/ -- What started out as a grassroots board game in Charlottesville, Va., Chickapig is soon to be available at Target with the game, a new children's book, and a plush toy. Shoppers will have exclusive access to the new book, Little Joe Chickapig, and a plush toy, both based on characters from the farm-to-table board game loved by children, families and rock stars alike. The book and game are available for pre-order now at Target.com before the brand officially hits stores March 10, 2019.
Little Joe Chickapig, written by Chickapig game creator, Brian Calhoun, and featuring illustrations from Calhoun and Pat Bradley, is a children's book about hope, inspiration, and following your dreams. The story follows Little Joe Chickapig as he dreams of one day leaving the farm he's grown up on. His imaginative tale soars across 32 illustrated pages featuring a space-traveling mouse, a musical dragon, and ultimately a lesson every parent wants their child to learn: follow your dreams, whatever they may be.
Calhoun didn't start in the board game and children's book business. As the co-founder of Rockbridge Guitar Company in Charlottesville, Va., his custom guitars have been played across the globe by rock and country legends such as Keith Urban, Jason Mraz, Richie Sambora, and many more. But after playing a terribly boring game, Calhoun declared to his friends that he was going to invent a board game. One month later Calhoun had made Chickapig a reality, playing the game with family and friends, one of those being long-time friend and now business partner, Dave Matthews.
"Chickapig started as a way to bring people together with a fun and engaging game in our hometown of Charlottesville," says Calhoun. "Chickapig as a brand is truly centered around lighthearted fun, and we are honored for the opportunity to share our products with a larger audience."
The game started out as a hobby but has quickly and organically evolved into a national business through a collaboration with Buffalo Games and now the exclusive launch of Little Joe Chickapig and the Chickapig plush. Chickapig the game, Little Joe Chickapig and the Chickapig plush will be available beginning March 10, 2019. For those who can't wait until March to get in on the Chickapig fun, the game and book are available for pre-order.
About Chickapig:
Chickapig was created by Brian Calhoun with the help of musician and good friend, Dave Matthews. What started off as a simple idea, turned into a dedicated hobby and quickly snowballed into a full-blown brand. Chickapig aims to bring people together by providing them with a fun and wholesome family product. For more information, visit www.Chickapig.com, or follow the brand on, Instagram @Chickapig, Facebook @Chickapig, and Twitter @ChickapigGame
PR CONTACT:
Austin McClelland
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(PH): 630.624.2380
SOURCE Chickapig
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