Chicago Tribune Media Group Partners With LOUD3R to Enhance ChicagoNow Content

CHICAGO, May 3 /PRNewswire/ -- The Chicago Tribune Media Group today announced a comprehensive partnership with LOUD3R, a real-time content discovery, curation and publishing platform, to power its Chicago-area blog network, ChicagoNow (http://chicagonow.com).  As part of the agreement, LOUD3R will curate content from the hundreds of blogs in the ChicagoNow network and from around the web, delivering Chicagoans the freshest, most relevant content.  The partnership rapidly adds both breadth and depth to ChicagoNow, and equips staff with an advanced editorial dashboard to efficiently manage the site and track trending topics, constantly enhancing the user experience.

"Since launching in August 2009, ChicagoNow quickly has become the online destination created for Chicagoans by Chicagoans and covering a wide range of topics, from hip-hop and ballet to pets and sports,'' said Bill Adee, Chicago Tribune Media Group's vice president for digital operations and development. "With LOUD3R, we will be able to bring readers the best content from our network and from around the local Web community, organized by the topics Chicagoans care about."

With hundreds of blogs on diverse topics, ChicagoNow is a leading publisher of original content through a local lens.  LOUD3R's technology will enable ChicagoNow to pull in relevant content from across the Web and organize content from its network of more than 350 blogs into hundreds of specific topics, making it easier for readers to find and engage with what they're looking for.

"Tribune continues to innovate at web speed to best serve its bloggers and readers," said Lowell Goss, CEO of LOUD3R.  "We are excited to begin our partnership together to help expand ChicagoNow, bringing new engaging topic areas and content to the site and empowering editors to be even more responsive to what's happening in the community."

LOUD3R combines semantic technology with human knowledge to discover comprehensive, contextual content on any topic.  It also offers powerful dashboard software to curate topics and manage the publication of streams of both in-house and web content, and social media.  Using LOUD3R'S platform, ChicagoNow editorial staff will have a more efficient way to curate and deliver the latest information to their readers.

About Chicago Tribune Media Group

Chicago Tribune Media Group publishes the Pulitzer Prize-winning Chicago Tribune as well as related print and interactive media serving Chicagoland like RedEye, Hoy, Triblocal, TheMash, Chicago Magazine, chicagotribune.com, chicagonow.com and metromix.com.

About LOUD3R

LOUD3R's content discovery, curation and publishing platform gives publishers and marketers simple tools to quickly add high quality content to their sites, apps and social media at a low cost.  With more than 120,000 topics curated from more than 340,000 sources across the Web, LOUD3R delivers the best real-time content.  Founded in 2008, LOUD3R is based in Pasadena, Calif. and is led by former Google, MTV, MySpace and Yahoo! executives.  To learn more about how leading publishers and brands are making their sites LOUD3R, visit http://loud3r.com.

SOURCE Chicago Tribune Media Group