Chevrolet to be Official Automotive Partner of Liverpool FC

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Jul 24, 2012, 03:00 ET

DETROIT, July 24, 2012 /PRNewswire/ --

U.S.-based brand has four-year sponsorship with Barclays Premier League club
Chevy Becomes Official Sponsor of Liverpool FC North American Tour

Chevrolet today announced that it is entering into a four-year agreement with Liverpool Football Club to become its Official Automotive Partner.

(Photo: http://photos.prnewswire.com/prnh/20120724/DE45496 )
(Photo: http://photos.prnewswire.com/prnh/20120725/DE45496A)

The partnership runs to the end of the 2015/16 Barclays Premier League and European campaigns, and includes visibility for the brand at Anfield, Liverpool's home ground; editorial opportunities within the Club's print and digital publications and fan sites; and player appearances for commercial opportunities.

Chevrolet is also an official sponsor for the Club's Pre Season Tour, one of the most popular in the world, which has already seen Liverpool play Toronto FC last Saturday. Liverpool will play Italian giants, AS Roma tomorrow at Fenway Park in Boston and on July 28, Liverpool will play English Premier League rivals, Tottenham Hotspur in Baltimore.

"Liverpool supporters from around the world are known for their undying love of their side," said Global Chevrolet Marketing Vice President Chris Perry. "Our relationship with Liverpool FC extends beyond the traditional boundaries of sponsorship and is about engaging with supporters. Everything we do will be aimed at keeping them at the center of the game."

Said Ian Ayre, managing director of Liverpool Football Club: "Much like our Club, Chevrolet has a long, rich history with a growing, global brand and this landmark partnership once again demonstrates the value of Liverpool's international appeal.

"Partnerships with blue chip brands like Chevy will help ensure the long-term growth and success of our Club, both on-and-off the pitch. We look forward to working closely with Chevy to help reach and engage our supporters, who are among the most passionate and educated fans in the world."

For more information about the LFC North American Tour 2012 and to purchase tickets, visit www.lfctour.com.

About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

About Liverpool Football Club

Founded in 1892, Liverpool FC is one of the world's most historic and famous football clubs having won 18 League Titles, seven FA Cups, eight League Cups, five European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields. It is also a global brand, working with leading edge partners around the world to provide unparalleled commercial opportunities. As a socially responsible business, Liverpool FC is proud of its heritage and plays a proactive role in its communities, managing over 20 projects year-round in education, social inclusion, health and sports development. Its contribution was recognized by the award of a Community Mark from Business In The Community.

Find out more about Chevrolet's commitment to global football by visiting www.ChevroletFC.com.

SOURCE General Motors