Chester Cheetah Hits The Dance Floor In Exclusive Promotion Featuring Cheetos Brand And Ubisoft®'s Just Dance® 4

Chester Cheetah Makes In-Game Appearance; Consumers to Unlock Exclusive Tracks through Specially Marked Cheetos Snacks

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Oct 04, 2012, 07:00 ET

PLANO, Texas, Oct. 4, 2012 /PRNewswire/ -- Chester Cheetah is shaking his tail and hitting the dance floor like never before, and he's inviting his fans to join the fun. Cheetos, a leading brand from PepsiCo's Frito-Lay division, has announced the second phase of its two-part promotion with Ubisoft. As part of this phase, the snack brand will offer exclusive music tracks available for the soon-to-be released Just Dance 4 video game, offering fans the chance to dance alongside Chester Cheetah in the much-anticipated game that hits shelves on October 9.

Consumers aged 13 and older will be able to unlock two music tracks on the Wii™ system from Nintendo and Microsoft Kinect™ for Xbox 360® versions of the game by using unique nine-digit alpha-numeric codes found on specially marked Cheetos flavored snacks, while supplies last. Cobra Starship's Billboard hit "You Make Me Feel" track featuring Chester Cheetah dancing within the game is available through codes found on Cheetos Crunchy Cheese, Cheetos Crunchy Flamin' Hot and Cheetos Crunchy Salsa Con Queso flavored snacks. Fans can also unlock Anja's "Brand New Start" track by redeeming codes found on the Cheetos Puffs Cheese and Cheetos Smoked Cheddar flavored snacks. These two exclusive tracks will be available from October 9 until December 31, 2012.

"The fall season can become a hectic and busy time for families with school, sports and a wide range of commitments," said Ram Krishnan, vice president of marketing for Frito-Lay North America. "The Cheetos brand is encouraging consumers to set aside time to play and have fun with the entire family, and what better way to do it than on the dance floor in your own home?"

Just Dance 4 is the latest edition to the Just Dance franchise, the second-largest console video game in 2011. Just Dance 4 features more than 40 new tracks, ranging from chart-topping Billboard hits to classic dance party tracks. Whether it's pop, Hip-Hop, rock, R&B, country or funk, there is something for everyone. The game will be available on the Wii™ system from Nintendo, Microsoft Kinect™ for Xbox 360® and Sony PlayStation® Move for PlayStation® 3 computer entertainment system. The game also will be released on the Wii U™ system from Nintendo during the launch window. It is rated E-10+ by the Entertainment Software Rating Board (ESRB).

Cheetos Puffs Smoked Cheddar flavored snacks, the newest addition to the Cheetos product line up, is available nationwide for a limited time only. The new snack combines the favorite cheesy flavor fans love with a smoky twist to offer a unique Cheetos snacking experience. Cheetos Puffs Smoked Cheddar flavored snacks are available in 9-oz bags for a suggested retail price of $3.49.

For more information about the Cheetos Just Dance 4 promotion, visit www.Facebook.com/Cheetos and www.JustDanceGame.com/cheetosparty.

About Cheetos

Cheetos is one of the billion-dollar brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Cheetos by visiting www.cheetos.com.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2011-12 fiscal year Ubisoft generated sales of € 1.061 billion. To learn more, please visit www.ubisoftgroup.com.

SOURCE Frito-Lay North America