Chengdu IFS Present the City with the World Debut of Sonic Runway, together with Paris Saint-Germain to Officially Form an International Sister Street

At the grand opening ceremony, the 6th District Government of Paris, Chengdu Municipal People's Government and the People's Government of Jinjiang District jointly promoted the achievement of this cooperation, as witnessed by Mr. Zhang Zhenghong, Secretary General of Chengdu Municipal People's Government, Mr. Wang Qian, District Mayor of The People's Government of Jinjiang District, Mr. Charles Bossard, 1st Deputy to the 6th District Mayor in charge of Commerce and Digital City.

In the meantime, the World's first Sonic Runway – a 180-metre long Audio-visual Art Avenue, made its world debut at the International Fashion Walk at Hongxing road. The International Style Conference hosted by the China Edition of New York Times' 'T Magazine' and Chengdu IFS has been also organized on the 2^nd of June to support the campaign's demonstration of diverse fashion and to show the city's vision to the world!

Chengdu IFS joins hands with the Paris Rive Gauche to Present Urban Style

Paris Rive Gauche has a long and profound history of fashion, elegance and romance. Equally, Chengdu, famous for its leisure and comfort, has a long history of Shuhan culture as well as the vitality of modern fashion, within which, Chengdu IFS is fast becoming the business district's beating heart.

The alliance of the two areas will also mark the turning of a new page in the friendship of both cities. Having a similar natural style and keeping constant pace with the renewal and evolution of the city, the friendship between both Chengdu and Paris is one that has been established naturally. The two cities happen to share a common style, and at the same time keep constantly ahead of the game in the development and evolution of what they do best, making their future cooperation even more exciting a prospect.

To celebrate the official establishment of the friendship, the signatories of both parties and governments planted trees representing friendship on Hongxing Road, and held a ceremony to unveil a road sign for 'Saint-Germain-des-Près ' alongside the existing sign for 'Hongxing Road Section 3' the "International Fashion Walk". On the 24th of May, a previous ceremony was held in front of Cafe de Flore, Saint-Germain-des-Près, on the Rive Gauche of Paris, France, to unveil the road sign for Chengdu's 'Hongxing Road Section 3'. It was attended and witnessed by Mr. Jean-Pierre Lecoq, District Mayor of the 6th arrondissement of Paris, Mr. Miroslav Siljegovic, president of Saint-Germain-des-Près, and Ms. Christina Hau, Wharf China Estates Limited General Manager (Operations). Chengdu's Hongxing Road thus becomes the first location to establish an "international friendship block" with the aim of establishing strategic relationships in the central and western regions of China.

Integration of technology and art to open a feast of style and fashion

The world's first Sonic Runway – A Contemporary Audio-visual Art Avenue - made its worldwide debut by performing a glorious showcase of sonic art based on the integration of science, technology and art. The two creators of the piece - American artists Robert Jensen and Warren Trezevant - shared with us their experience of 15 years of working in research and development. "The development of science and technology promotes the innovation of art forms, while art also makes the technology rejuvenate vitality. The Sonic Runway represents the speed of sound through the visualization of light, which synchronizes sound and light, and visualizes sounds."

Along with the appearance of the Sonic Runway - A Contemporary Audio-visual Art Avenue, the French jazz singer together with performers from the Sichuan Opera also presented a cross-over performance that blended both art forms. Three of China's highly renowned independent designer brands, such as YIRANTIAN, i.am.chen and WMWM, cooperated with the emerging French fashion brand, FAITH CONNEXION, to hold a fashion show. FAITH CONNEXION also released a limited-edition jacket in Chengdu exclusively, showing not only the latest in fashion design, but saluting the unique spirit of urban atmosphere.

Over the coming three months, this 180-metre-long runway will be displayed for free and the public can experience the unique integration of science, technology and fashion through an immersive and interactive experience.

Landmark destination leads an International life

As the most sophisticated cosmopolitan city complex in Western China, Chengdu IFS comprises components of shopping, leisure, entertainment, tourism, offices and residential units, creating a vibrant and sustainable local community. Within this community, the flagship shopping center brings together over 600 of the world's most coveted brands to the doorstep of Western China, more than 100 of which are appearing in Chengdu or Southwest China for the first time. In addition, the 530-metre long International Fashion Walk on Hongxing Road is a fashion aisle for the best-of-class retailers from all over the world.

Chengdu IFS not only brings a unique experience to the city, but also brings a steady growth performance. In 2016, the turnover of Chengdu IFS hits RMB 3.85 billion, a 17% increase from 2015, as well as a 19% increase in traffic and 100% increase in occupancy, maintaining its top ranking in Chengdu for two consecutive years. In the first quarter (Q1) of 2017, Chengdu IFS records an average increase in turnover of 30% with sales of luxury goods from the 1^st to the 3^rd floor increasing by as much as 40%, traffic by 24%, sales volume of some brands rising 100%; jewelries, outfits, kids wear, toys and other business units also showed a stellar performance, rising…; with revenue from VIPs increasing by 35% on a year-on-year basis. Alongside this success, the number of VIP members has now reached the 100,000 mark. With the steady development of Chengdu IFS, the "IFS series" layout is gradually taking form with the Chongqing IFS city complex and Niccolo Chongqing are set to open in the third quarter (Q3) of 2017.

The success of a benchmark project is also representative of the success of a city. Chengdu IFS is located in the central business district of Hongxing Road, a prime location in Chengdu, reflecting its backbone position as a landmark destination. The robust international influence, strong consumption power and significant market leverage of the project promotes the internationalization of its approach to marketing throughout other regions and cities, encourages a growth in consumption, and fosters the development of the service industry. Chengdu IFS is set to be the pioneer in the making of Chengdu into a National Central City and international shopping paradise, as well as in the development of Jinjiang District's CBD.

Chengdu IFS takes an inclusive approach in the integration of local and foreign cultures and actively leads the way in the city's embracing of international fashion and art. All IN Here – International Style Makes Its Mark in Chengdu 2017 Campaign is an instrumental part of this approach as well as a demonstration of phased achievement. The International Style Conference, opening on the 2^nd of June, is also the China's first and largest international forum, gathering more than 20 top guests from 10 countries and regions around the world. An international cross-industry discussion focusing on style has showcased Chengdu to the wider world.

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About Chengdu International Finance Square (Chengdu IFS)

Chengdu International Finance Square (Chengdu IFS) is located in the central business district of Hongxing Road, a prime location in Chengdu, where the city's two most prosperous main roads (Hongxing Road and Dacisi Road) intersect. It is an urban complex with a total construction area of over 760,000 square-meters, including a 210,000 square-meter flagship shopping center, a 291,000 square-meter Grade A office building, the Niccolo with 230 guest rooms, and the IFS Residences - upscale serviced residences covering 76,000 square-meters. Chengdu IFS, due to its global leading architectural design, won the VIVA Design & Development award presented by the International Council of Shopping Centers (ICSC) in 2016, thus ranking Chengdu IFS as one of the first Chinese commercial real estate projects with a top global honor.

The Chengdu IFS flagship shopping centre contains over 600 brands, more than 100 of which are appearing in Chengdu or Southwest China for the first time. As the most upscale and international one-stop shopping center in Western China, Chengdu IFS gathers numerous international top fashion brands, jewelry & watch shops, fashion and garment brands, children's clothing and supplies, a Lane Crawford Department Store, the Ice & Joy skating rink, the UA IMAX movie theater, and moreover, features numerous restaurants and a Global Food Court, offering consumers an international and diversified experience without needing to leave the city. Chengdu IFS will always adhere to the Innovative - Fabulous - Sharing concept, and continue to inject new vigor into the city.

About Sonic Runway – An Audio-visual Art Avenue

Sonic Runway - An Audio-visual Art Avenue-is an art installation that uses the speed difference between sound and light waves to visualize the speed of sound. The installation is composed of illuminations which form an arched corridor, and the entire corridor is driven by a sound system. When the sound waves pass, they trigger the light module along the corridor leading to a chain reaction. No matter where people stand, the lights and sound are in sync.

Sonic Runway is developed by the American artists Robert Jensen and Warren Trezevant through 15 years of research and development. Robert Jensen gained the inspiration for the work from a 2002 music festival in the Nevada desert, noting one of the most basic rules of physics: that sound and light waves move at different speeds. He found that when he was at a distance from the dancer, he would see that the dancer would move out of sync to the music, due to the image reaching his eye before the sound reached his ears. Thus he wanted to create a device that synchronized with the sound so that the sound would be visible to the viewer.

The installation completed a Beta test in the Nevada desert, US in 2016, and now carrys out its first public display on the International Fashion Walk, Chengdu IFS.

About International Fashion Walk

As the most iconic international new landmark in Chengdu, the 530-metre long International Fashion Walk on Hongxing Road has existed since Chengdu IFS opened in 2014. Many international brands quickly established on each floor, which not just only represented an important symbol for the improvement of the image of Hongxing Road's core business circle, but also helped bring an unprecedented level of fashion retail to Chengdu.

The project of International Fashion Walk won strong support from Chengdu Municipal People's Government and the People's Government of Jinjiang District and was considered an important move in the building of Chengdu as a National Central City and International Shopping Paradise. Also, the project was well-supported by the governments and chambers of commerce of many other countries, such as France, Italy, America and Switzerland, and helped establish an intimate cooperation with Paris Rive Gauche, becoming an event that linked the world, shared fashion and boosted consumption.

For more information about Chengdu IFS, please contact us:
Email: [email protected]
Official WeChat: Service Account: ChengduIFS           Subscription Account: cdifsmall
Official Weibo: @Chengdu IFS
Official website: www.cdifs.cn

SOURCE Chengdu IFS