Cheetos® Brand Takes First Official Online Cheetos Museum Into The 'Real World' Of Grand Central Terminal
Exhibit Showcases Finest Cheetos Art Curated from Across the Country, Including the Cheesebraham Lincoln and the Snaxophone
PLANO, Texas, Sept. 21, 2016 /PRNewswire/ -- Move aside, Statue of David and the Mona Lisa. Cheetos, one of the flagship brands from PepsiCo's Frito-Lay division, has Birds In Paradise and Cheesemelion on display in an epic two-day art installation in New York City.
The online Cheetos Museum celebrates some of the most awe-inspiring, unique shapes found by the most creative and passionate Cheetos fans. Now, for a limited time, commuters and New York City visitors will be able to appreciate the finest pieces of Cheetos art in a pop-up exhibit at the iconic Vanderbilt Hall of Grand Central Terminal from 8:00 a.m. to 7:00 p.m. September 21-22.
More than 40 one-of-a-kind pieces will be on display at the live Cheetos Museum exhibit, including the top four finalist shapes and Chester Cheetah's own pieces from the coveted Cheetos Museum permanent collection. The pièce de résistance of the entire Cheetos Museum collection, Hot Cheetos Cat, will also be unveiled today. It was the top entrant in the summer program, earning Victoria Prado of Corpus Christi, Texas, the $50,000 grand prize.
"The Cheetos Museum program celebrates our fans' imaginations and, when it launched this summer, it inspired many Cheetos curators to find the most unique shapes in their Cheetos. We were blown away by the response - with more than 100,000 submissions," said Ryan Matiyow, senior director of marketing, Frito-Lay. "Our pop-up museum gives fans the opportunity to view some of these extraordinary Cheetos shapes in person. We hope it inspires even more people to continue to showcase their creativity on CheetosMuseum.com."
CheetosMuseum.com Unveils a Spooky New Contest and Exhibit
The fun of Cheetos art will continue with a new contest this Halloween season, and is highlighted in the live exhibit with a ghostly Cheetos Monsterpiece installation featuring Cheetos Bag of Bones. Fans can get in the spirit of the spooky season, creating monster combinations using the Cheetos Bag of Bones skeleton shapes of skulls, ribcages, bones and hands. A photo and story of the ghoulish works of art can be submitted for display in the Halloween exhibit at CheetosMuseum.com from September 20 through October 31 at www.CheetosMuseum.com. Fans will have the chance to receive a variety of cash prizes and experiences, such as having their Cheetos Monsterpiece immortalized in a scary short film that will debut the week leading up to Halloween in select AMC theatres and at CheetosMuseum.com. The fan with the most creative Cheetos Monsterpiece submission will be awarded $50,000 as the grand prize winner.
For more information about the next Cheetos Museum exhibit and contest this Halloween and beyond, visit www.CheetosMuseum.com.
Cheetos Museum Halloween Contest Rules and Regulations
Full contest details and rules can be found at https://www.cheetosmuseum.com/official-rules
About Cheetos
Cheetos is one of many Frito-Lay brands in North America - the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Cheetos by visiting www.facebook.com/Cheetos.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.comhttp://www.pepsico.com/.
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SOURCE Frito-Lay North America
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