Cheetos Brand Delivers Mischievous Fun To Families' Doorsteps This Halloween

Limited-Time-Only Packs Bring the Treats While Caviar Delivers the Tricks

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Oct 15, 2015, 06:01 ET

PLANO, Texas, Oct. 15, 2015 /PRNewswire/ -- The surefire recipe for an un-boolievable Halloween? It's certainly not your standard candy! The Cheetos brand, one of the flagship brands from PepsiCo's Frito-Lay division, and Chester Cheetah are once again serving up everything families need for ghoulish good times this season.

To satisfy all your Halloween needs, there will be Cheetos Trick-or-Treat Packs, the return of Cheetos Bag of Bones snacks and a spook-tacular new collaboration with restaurant delivery service, Caviar. There'll be so much mischief this holiday, it's scary!

The Cheetos brand's first Treats and Tricks prank delivers something out of this world.

"Whether you are hosting a legendary Halloween party or looking to stand out as the go-to trick-or-treat house on the block, guests and trick-or-treaters alike will not leave disappointed," said Pat O'Toole, director of marketing, Frito-Lay North America."We're pulling out all the stops this year to help you become the "hostess with the most-est" by serving up food your guests can actually play with."

And for the trick-or-treaters? The Cheetos Trick-or-Treat Pack is available in a 26-count of 0.65 oz. size bags of Cheetos Crunchy snacks, making it the perfect option to have on hand for when that doorbell rings on Halloween night.

But it's not just treats up Chester Cheetah's sleeves – if he had sleeves – this year. The self-proclaimed master of mischief is also debuting "Treats and Tricks," a new video series that shows what happened when a few "lucky" families received an extra delivery with their free Cheetos Trick-or-Treat Packs. The series, which launches today, can be viewed at www.Cheetos.com and proves that this year, Cheetos treats come with a trick.

"Halloween is notoriously full of mischief, so naturally the Cheetos brand can't wait to get in on the fun again this year," said O'Toole. "We're excited to offer up an alternative treat during a time when most people are thinking about sugar, sugar and more sugar – and, of course, new content that captures the all the fun of scaring the pants off someone."

Chester's not stopping there. This season, he's also launching Chester's Pumpkinator, which invites families to design their own digital jack-o-lantern for a weekly chance to win $1,000. For more information, please see the official rules at www.Cheetos.com.

Follow Chester Cheetah on Twitter at @ChesterCheetah and check out the best of Chester's tricks at www.Cheetos.com. Cheetos Bag of Bones snacks are available in 8.0oz ($3.49 SRP) and 3.25oz ($1.49 SRP) bags. The Cheetos Trick-or-Treat Pack is available in a 26ct size (16.9oz, $5.99 SRP). For more information about Caviar, visit www.trycaviar.com.

About Cheetos
Cheetos is one of the billion-dollar brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Cheetos by visiting www.facebook.com/Cheetos.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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About Caviar:

Caviar is an easy way to order meals from popular local restaurants across the U.S. Customers can order ahead on the web, or instantly from Caviar's free mobile app for iOS and Android. Caviar provides customers with quick, reliable delivery service no matter where they are. In New York City and San Francisco, customers can also access Fastbite, a quick and affordable way to order curated meals from some of the city's best restaurants.

Caviar is part of Square's full suite of tools for businesses, enabling restaurants across the country to reach more customers, grow their sales and expand their reach. Caviar provides service in Atlanta, Brooklyn, Boston, Chicago, Dallas, Manhattan, Miami, Minneapolis, Los Angeles, Philadelphia, Sacramento, San Francisco Bay Area (including East Bay & South Bay), Seattle, Portland and Washington D.C.