Cheetah Mobile and Cheetah Conservation Fund Sponsor New Campaign to Save Our Wildlife

Special Insert Appears in Weekend Edition of USA Today in Major Markets; Digital Campaign Debuts Today

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Aug 28, 2015, 01:00 ET

SAN FRANCISCO, Aug. 28, 2015 /PRNewswire/ -- Cheetah Mobile (NYSE: CMCM), the leading developer of mission-critical mobile utility applications, and Cheetah Conservation Fund (CCF), the longest running cheetah conservation program in existence, are participating in a new media campaign, Save Our Wildlife, to promote awareness for endangered species as part of their joint efforts to save the cheetah.

"The cheetah is engaged in a race against extinction. It's our duty and an honor to protect all wildlife species, but especially the cheetah, as we have chosen this animal to represent our company," said Sheng Fu, Cheetah Mobile's President and CEO. "We welcome opportunities to take on a leadership role and support important initiatives like this. With more people aware of the cheetah's plight, we have a greater chance of helping save it."

The new awareness campaign launches today with print and digital components. A special print insert in the weekend edition of USA Today is on newsstands in New York, Los Angeles, Washington, D.C. and Baltimore, Maryland Aug. 28-30. The Save Our Wildlife website also launches today and can be viewed at www.savingourwildlife.com.

Cheetah Mobile has joined with CCF to generate awareness for this species through traditional and social media channels. With fewer than 10,000 remaining in the wild, the cheetah is Africa's most endangered big cat. The two organizations are encouraging all animal lovers to show support for the cheetah through online conversation using the hashtag #SaveTheCheetah. The goal is to inspire more people to become involved by sharing information and donating to CCF's conservation programs.

"By communicating about the cheetah crisis, which is easier now than ever before because of new technologies, we can share solutions and get more people involved. We need to raise an army of conservationists if we are going to help the cheetah win its race," said Dr. Laurie Marker, Founder and Executive Director of CCF.

Announcing their corporate-nonprofit partnership on July 15, 2015, Cheetah Mobile and CCF launched their own campaign with a video billboard in New York City's Times Square running from the middle of July through the end of September. Cheetah Mobile and CCF also debuted a 30-second video PSA, #SaveTheCheetah, on the Indianapolis Speedway Jumbo-tron during NASCAR's Brickyard Race Weekend last month.

To learn more about the joint partnership, view the PSA or make a donation to CCF, please visit www.cheetah.org/savethecheetah/

About Cheetah Mobile Inc.

Cheetah Mobile is a leading mobile internet company. The Company aims to provide the best apps for mobile users worldwide, while building a leading global mobile ad platform for advertisers. As of June 2015, Cheetah Mobile had approximately 494 million mobile monthly active users. Its mission critical applications, including Clean Master, CM Security, Battery Doctor and Duba Anti-virus, help make the internet and mobile experience speedier, simpler, and safer for users worldwide. Cheetah Mobile is the publisher of Clean Master, the #1 mobile app in the Google Play Tools category worldwide by monthly downloads in June 2015, according to App Annie.

The Company also provides various platform products such as Duba.com, Cheetah browser, game centers, and mobile app stores to provide multiple user traffic entry points and global content distribution channels for its business partners.

About Cheetah Conservation Fund

Founded in 1990 in Namibia, Cheetah Conservation Fund (CCF) is the global leader in research and conservation of cheetahs. CCF's award-winning, science-based programs are credited with stabilizing and increasing the wild cheetah population in Namibia, "The Cheetah Capital of the World," and serve as models for other cheetah conservation initiatives. CCF strives to develop best practices in research, education and land use to benefit all species, including people; activities include conducting international research, conservation, education, and job training programs to ensure the survival of the cheetah and its ecosystems for future generations.

CCF is a registered non-for-profit organization in Namibia, Canada, UK and the U.S., where it has earned a "Four-Star Charity" rating by Charity Navigator, which recognizes sound fiscal management, commitment to accountability and transparency.

For information about the cheetah and CCF's programs, please visit Cheetah.org.

SOURCE Cheetah Mobile