Certified Financial Planner Board of Standards, Inc. Selects Arnold Worldwide's Washington, D.C. Office for Public Awareness Campaign

BOSTON, Aug. 17 /PRNewswire/ -- Arnold Worldwide announced today that its D.C. office has been selected as the agency of record to lead a branding and public awareness campaign for Certified Financial Planner Board of Standards, Inc. (CFP Board), a 501(c)3 non-profit. Online and offline media planning duties were awarded to MPG. Both agencies are part of Havas Worldwide.

"Many consumers are not sure who to trust with their financial planning, so one of our primary goals is to increase public awareness about CFP® certification and how CFP® professionals can help consumers achieve their life goals. We also hope that this campaign will generate interest in financial planners obtaining this prestigious mark of excellence," said Kevin R. Keller, Chief Executive Officer.  "We looked at several agencies before selecting Arnold Worldwide as our strategic and creative partner. The agency has a history of proven success in the sector and we look forward to doing great work together."

Initially, Arnold and MPG will partner with CFP Board on a robust research and strategy assignment to help determine how to best position the brand and raise consumer awareness, which may include traditional, social media and digital components.

"Partnering with CFP Board presents us with an exciting opportunity to help shape and amplify the message of an important brand to a wider audience," said Karen Riordan, President of Arnold Worldwide's D.C. office. "The organization is a valuable addition to our financial services client base, which includes Fidelity Investments and Huntington Bancshares. We will certainly leverage this experience to create the kind of strategy, branding, and creative work that will further elevate CFP Board's profile."

In addition to CFP Board, Arnold Worldwide's D.C. office recently won agency of record duties from the National Journal Group.  Both of these wins follow a steady string of new business awarded to Arnold Worldwide in recent months, including Aetna, Alberto Culver, CVS/pharmacy, Huntington Bank, Mike's Hard Lemonade, New Balance and Panasonic.

About Certified Financial Planner Board of Standards, Inc.

The mission of Certified Financial Planner Board of Standards, Inc. is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for personal financial planning. The Board of Directors, in furthering CFP Board's mission, acts on behalf of the public, CFP® certificants and other stakeholders. CFP Board owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and the federally registered CFP (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.  CFP Board currently authorizes more than 61,000 individuals to use these marks in the U.S.

About Arnold Worldwide

Arnold Worldwide is a global communications company and one of the top five most creatively awarded agencies of the past decade. We are proud to represent a diverse portfolio of clients, including Aetna, Alberto Culver, Amtrak, Carnival Cruise Lines, CVS/pharmacy, Fidelity Investments, The Hershey Company, Huntington Bank, Jack Daniel's, McDonald's, New Balance, Ocean Spray, Panasonic, Pearle Vision, Progressive, Southern Comfort, Titleist, truth®, Tyson, Vertex, Volvo and many other great brands. Arnold delivers services across all communication touch points – advertising, digital, promotions, direct, design, branded content – and is part of Havas Worldwide with offices in Boston, New York, Washington DC, Toronto, London, Amsterdam, Prague, Milan, Madrid, Moscow, Lisbon, Sydney, Sao Paulo and Shanghai. www.arnoldworldwide.com

About MPG

MPG anchors the world's fastest growing global media network, Havas Media. MPG provides media planning & buying, strategic consulting, branded entertainment and interactive marketing services for a range of clients in every region of the world. With offices in over 100 countries, MPG consists of over 3,500 media professionals working across a broad variety of disciplines and categories. For more information please visit www.mpg.com

SOURCE Arnold Worldwide

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