Centerplate to Provide Florida Marlins Fans an Inside-the-Park Homerun

MIAMI GARDENS, Fla., March 30, 2011 /PRNewswire/ -- Centerplate, the largest hospitality partner to North America's premier sports stadiums, convention centers and entertainment venues, including Sun Life Stadium, home of the Florida Marlins, announced a series of new menu concepts, service improvements and special fan promotions for the 2011 Major League Baseball Season.

Menu Highlights

Florida Marlins fans will have several new menu offerings to enjoy this season including:

Chipstix: A full ribbon cut potato, fried and served on a skewer with choices of seasonings including BBQ, Garlic Butter and Cheddar Cheese, the "ultimate fried potato with a twist"

Marlins Triple Play: Rum based drink served in a Marlins Souvenir Yard Glass 

Made-to-order Sweet or Savory Crepes: fresh crepes filled with a choice of sliced steak and cheese or strawberry/banana/chocolate filling, available on the 100-Level behind home plate

Wings Around the World: hand shaken and prepared to order with an extensive assortment of sauces, including Traditional Buffalo, Barbeque and Sweet Red Chili  

Mini Cookies: served warm in a mini souvenir Marlins helmet

Fan Appreciation and Special Promotions

Centerplate will be offering fan appreciation promotions like the "Bottomless Soda," a special offer of 32 oz refillable soda cup and the "Bottomless Popcorn Souvenir Marlins Helmet" a refillable full size replica Marlins batting helmet.

Guest Services Enhancements

To complement its culinary offerings, the company has also initiated a series of enhancements to its service training and experience assurance initiatives. Centerplate's training program, which has been completely revamped and launched as Centerplate University for the 2011 season, is based on a series of training sessions that reinforces the principles and the behaviors of gracious guest service for a better fan experience.  

Centerplate is also introducing an extremely detailed evaluation process that judges our performance across numerous key metrics that enables the firm to conduct consistent, in-depth audits of its key performance indicators. In combination, Centerplate is also introducing its quantitative Fan Tracking Study—regular, frequent, patron satisfaction and opinion surveys—that provides instant win and grand prizes for fan participation to capture the voice of the fan directly.

"We are thrilled to welcome Marlins fans for a new season," said Sal Ferrulo, Centerplate's Senior Vice President with responsibility for Sun Life Stadium. "Our new promotions, menu additions, and service enhancements are all designed to enhance the extraordinary baseball experience available at a Florida Marlins game."

Centerplate's new 2011 MLB Season initiatives follow other recent company news, including the addition of several new client-partners, including the Woodruff Arts Center, one of the nation's most prestigious art centers, in Atlanta, Georgia, the Cobo Conference/Exhibition Center, the storied 2.4 million square foot facility in the heart of downtown Detroit, and the Niagara Convention and Civic Centre, a new convention facility located in Niagara Falls, Ontario. The past year has proven to be one of the company's strongest ever in new business development and client retention in its eighty year history.

About Centerplate:

Centerplate crafts and delivers "Craveable Experiences. Raveable Results." in 250 prominent sports, entertainment and convention venues across North America. Centerplate has provided services to 12 Super Bowls, 20 World Series, the South Beach Wine and Food Festival, Art Basel Miami Beach, 15 official U.S. Presidential Inaugural Balls and the largest plated dinner in history at the Alpha Kappa Alpha Centennial Celebration. Visit the company online at www.centerplate.com.

SOURCE Centerplate

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