Centerplate Kicks off the 2011 Crimson Tide Season with New Menu Concepts, Promotions, and Guest Services for the University of Alabama

TUSCALOOSA, Ala., Sept. 1, 2011 /PRNewswire/ -- Centerplate, the leading hospitality partner to North America's premier sports stadiums, convention centers and entertainment venues, including the University of Alabama, announced a series of new menu concepts, service improvements and special fan promotions for the 2011 Crimson Tide Football season at Bryant-Denny Stadium.

"We are excited to provide an enhanced game-day experience for the great Crimson Tide fans, students, faculty, staff and alumni," said, Travis Glasgow, Centerplate's General Manager at the University of Alabama. "With the help of over 700 volunteers from various Non-Profit organizations around Alabama, Centerplate is able to provide Craveable Experiences and Raveable Results."

Menu Highlights

Fans will have several new and signature menu items to enjoy this season including:

Sour Cotton Candy- A "Sweet-Tart" treat for the kids and adults

Italian Meatball Sub- A submarine sandwich consisting of a long roll of Italian bread filled with meatballs, marinara sauce and topped with mozzarella cheese and seasonings

Frozen Icee Drinks- A cool refreshing frozen drink with flavors including Coca-Cola and Wild Cherry

Chick-Fil-A- A quick serve restaurant serving sandwiches, Waffle Fries, and Fresh-made Brownies

Fresh Popped Popcorn- A portable cart that will serve "Popped" Popcorn, and will allow customer to "Top" their own popcorn

Fan Appreciation and Special Promotions

Centerplate has introduced a series of fan appreciation promotions that will run on twitter, @BamaSportsStore, for merchandise and during the week leading up to the game, Crimson Tide fans will receive discounts and pre-game special pricing on select merchandise on twitter.

Guest Services Enhancements

Centerplate also added additional Bama Cash Readers for the student section. Centerplate has added a Grill Cart location to Mezzanine level to enhance fan convenience and speed of service.  Centerplate has increased the number of "hawkers" for fan convenience.

In addition, to complement its culinary offerings, the company has also initiated a series of enhancements to its service training and experience assurance initiatives. Centerplate's training program, Centerplate University, is based on a series of training sessions that provides our service team the foundation to succeed. In addition to functional training, the program includes a significant focus on food safety, responsible service of alcohol, and the principles and behaviors of gracious guest service for a better fan experience.

Centerplate serves as hospitality partner to 24 premier college and universities including the University of Notre Dame, the University of Kansas, and the KFC Yum! Center, the new home for University of Louisville basketball.  

About Centerplate

Centerplate crafts and delivers "Craveable Experiences. Raveable Results." in over 250 prominent entertainment, sports and convention venues across North America – annually serving over 100 million guests. Centerplate has provided event hospitality services to 15 official U.S. Presidential Inaugural Balls, 12 Super Bowls, 20 World Series, the 2010 Winter Olympic Games, and the largest plated dinner in history at the Alpha Kappa Alpha Centennial Celebration. The company was recently named the fastest growing hospitality group in the country by Nation's Restaurant News. Visit the company online at www.centerplate.com

SOURCE Centerplate

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