Centerplate Has Much in Store for the San Diego Crew Classic

SAN DIEGO, March 31, 2011 /PRNewswire/ -- Centerplate, the leading hospitality partner to North America's premier sports, convention and entertainment venues, announces it has been selected to provide all retail merchandise services for the San Diego Crew Classic, the 2nd largest regatta in the United States held for eight-oared rowing shells. Centerplate will partner with Gravitate Sports Marketing, the sports marketing firm with overall promotional responsibility for the event's operations.

Centerplate's retail merchandise sales platform will center upon a temporary store featuring signature apparel and souvenirs specifically designed and manufactured to celebrate the Crew Classic. Spectators will have the opportunity to visit the Official Crew Store and other satellite sales locations on race days, Friday, April 1 through Sunday, April 3.

"Centerplate is extremely excited to partner with the San Diego Crew Classic to develop an upscale retail experience at this great signature event. Our product line will include everything from custom Cutter & Buck shirts and jackets to Vineyard Vines ties and totes," said Scott Marshall, Centerplate's Senior Vice President of Sports. "We will also host an eCommerce site to expand sales throughout the country."

"Everyone at the San Diego Crew Classic is elated to have partnered with a best in class company in Centerplate," said Patrick Connors, President and CEO of Gravitate Sports Marketing.  "Their professionalism and expertise has already paid major dividends in taking our World Class event to the next level, and we look forward to a long term relationship."

About Centerplate:

Centerplate crafts and delivers "Craveable Experiences. Raveable Results." in 250 prominent sports, entertainment and convention venues across North America. Centerplate has provided services to 11 Super Bowls, 20 World Series, the South Beach Wine and Food Festival, Art Basel Miami Beach, 15 official U.S. Presidential Inaugural Balls and the largest plated dinner in history at the Alpha Kappa Alpha Centennial Celebration. Visit the company online at www.centerplate.com.

About Gravitate Sports Marketing:

Gravitate (GSM) is a sports marketing firm headquartered in San Diego, CA. GSM provides a variety of services for organizations and properties that are involved in sports and entertainment including sponsorship sales, representation and strategic consulting. Current and recent GSM clients include the Professional Bull Riders, Red Bull Air Race, San Diego Crew Classic, University of San Diego Toreros, San Diego Zoo - Safari Park and the Cox Celebrity Championship Hosted by Drew Brees. For more information please visit www.gravitatesports.com.

SOURCE Centerplate

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