Cellairis Teams Up With Bravado And Justin Bieber To Launch Cellairis By Justin Bieber, The First Collection In A Series Of Celebrity-Inspired Mobile Accessories

ALPHARETTA, Ga., June 19, 2012 /PRNewswire/ -- Cellairis, the world's largest franchised wireless accessory company, today announces a highly anticipated line of celebrity-inspired mobile accessories.  The debut collection, Cellairis by Justin Bieber will feature limited edition designer iPhone cases from pop and R&B sensation, Justin Bieber.  Available June 19, in line with the worldwide release of his third studio album, Believe, the new collection showcases a variety of Justin Bieber's imagery and famed "Bieberisms," with a portion of the proceeds benefitting Pencils of Promise.

(Logo: http://photos.prnewswire.com/prnh/20120619/CG26820LOGO)

"Cellairis seeks to consistently deliver fresh, stylish mobile accessories to our consumers," says Joe Ciardullo, Chief Marketing Officer of Cellairis. "We are thrilled to partner with Justin Bieber and his team to debut this new celebrity collection.  Justin Bieber possesses an unparalleled, worldwide appeal and we are grateful to work with such a talented and professional artist, while also having the opportunity to raise funds for such a worthwhile cause as Pencils of Promise."

"In continuing to offer fans the widest variety of Justin Bieber merchandise, we are thrilled to introduce this collection of unique cell phone cases and other chic mobile accessories," commented Tom Bennett, Chief Executive Officer, Bravado.  "Justin has one of the most loyal and enthusiastic fan bases of all the artists we work with and as we continue to expand his branded product lines, we see that there are few limits to the potential for creative and diverse products."

The premiere collection offers a selection of protective iPhone cases featuring Justin Bieber portraits with stylish graphics, album images incorporating his printed signature, and pops of purple alongside phrases commonly associated with the artist.  The collection of Justin Bieber iPhone cases also features dedicated designs for Pencils of Promise depicting images of the children and schools the charity benefits. A percentage of the proceeds from the purchase of a Cellairis by Justin Bieber case will benefit Pencils of Promise, which seeks to build schools and sustainable education programs in high-need communities throughout Laos, Nicaragua and Guatemala.

"I'm so excited to be working with Cellairis on this project that will also help benefit Pencils of Promise, an organization that's really important to me," says Justin Bieber.  "I am so thankful to all my fans and I hope they continue to support this project and raise a lot of money for a great cause."

The first Cellairis by Justin Bieber iPhone case is set to debut on June 19 in conjunction with Bieber's Believe album.  Ten additional limited edition designs, in various models, will be introduced in the fall to coincide with the worldwide Believe Tour and back-to-school.

"Cellairis and Justin Bieber are the perfect combination to deliver a product that fans will love," says Jaime Brown, COO of Cellairis.  "We are pleased to be a part of this project and thankful to have Bravado International Group involved for their professionalism and expertise with both branded entertainment and Justin Bieber. We look forward to a successful launch to correspond with Justin Bieber's Believe album."

Cellairis by Justin Bieber is the next step in Cellairis' continued efforts to forge strategic partnerships with celebrities and like-minded companies. Cellairis by Elle & Blair - their collection with fashion and beauty bloggers, Elle & Blair Fowler, as well as Cellairis by Bananabeat – their collection with producer and artist Cisco Adler, were Cellairis' first major collaborations with key influencers in the world of fashion and music.  Both joint ventures have played an integral part in growing the Cellairis brand. The new collaboration with Justin Bieber will further establish Cellairis as a leader in the mobile accessories category.  While Bieber is the first celebrity to lend his name to this new line, Cellairis is poised to collaborate with additional celebrities in the near future.

Cellairis by Justin Bieber iPhone cases retail from $24.99-$99.99 and will be available for purchase in Cellairis stores and at www.cellairis.com

ABOUT CELLAIRIS

Offering a broad range of wireless accessories, Cellairis Franchise, Inc., based in Alpharetta, GA., recognizes the importance of image.  Cellairis provides innovative and fashion-forward accessories; standing out from all the rest.  Locations worldwide offer a vast selection of accessories, as well as providing specialty services, like phone repair, at mall-based kiosks and inline stores throughout North America and Europe.

Operating a unique franchise model, Cellairis delivers exceptional, personalized service online and at their convenient cutting-edge store locations. Recently ranked #7 on Atlanta Business Chronicle's "Top Atlanta-based Franchises List," Cellairis projects opening its 1,000 franchise unit by year-end.

Fashion Meets Mobile.

ABOUT BRAVADO

Bravado, the only global, 360 degree full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new and established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through Web-based stores. Bravado also licenses rights to an extensive network of third-party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world's largest record company, as well as the group's significant marketing strength. Bravado artists include The Rolling Stones, Lady Gaga, Michael Jackson, Justin Bieber, Paul McCartney, Eminem, Kanye West, Metallica, Nickelback, Katy Perry, Guns 'N Roses, Red Hot Chili Peppers, Green Day, The Killers and Black Sabbath among many others.

SOURCE Cellairis

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