CellAd - A Revolutionary New Mobile Advertising Technology Launches First Application "AdKash" To Address $7 Billion U.S. Market

DUBLIN, May 8, 2013 /PRNewswire/ -- World Assurance Group, Inc. (www.worldassurancegroup.com), (Pinksheets: WDAS) today announces that its wholly owned subsidiary, CellAd, Inc. recently beta-launched its mobile advertising management platform and its first smartphone app 'AdKash' in conjunction with World Global Networks (WGN) prior to a formal launch in July.

CellAd is a revolutionary new way for both brand advertisers and local merchants alike to reach potential customers through the most widely used and 'always-on' medium - their mobile devices. CellAd's technology allows businesses to deliver high definition, full screen adverts, coupons and click-through offers to CellAd community members every time each member receives an inbound call or text message on their smartphone. More details on how AdKash works and its benefits can be found at www.celladd.com

By simply downloading the AdKash Android smartphone app from the Google Play store or at www.celladd.com users will unlock a unique new way to make money from their phones.

According to a recent report from IDC, the leading global ICT analyst, the mobile market share within all digital advertising reached 11% in 2012, up from 7% in 2011. For 2013, IDC expects a growth rate of 55–65%, with spending coming in around $7 billion, for the United States alone.

Mr. Sean McVeigh, CEO of CellAd, said, "We are delighted to announce this significant milestone with the beta launch of AdKash in conjunction with our WGN our beta test partner, after many months of development. WGN is a proven global leader in the direct selling industry and expects to rapidly grow the member base within its business alone. We expect a formal launch in July when the systems have been verified and from then, members who have downloaded the app as beta will be first in line to get rewarded every time they answer a call or view a text message on their phone. We have a lot of other exciting developments in the pipeline that we look forward to announcing as they come to fruition."

About World Assurance Group

World Assurance Group Inc. is a holding company that currently operates through two wholly owned subsidiaries; CellAd Inc., a digital media company based in Ireland operating in the global mobile advertising industry and ANAV Holdings Corporation, a development stage real estate investment company in the United States. CellAd Inc. has developed, along with its partners, a revolutionary new cloud based advertising platform that allows advertisers and brands to deliver high definition, full screen adverts, coupons and click-through offers to subscribers via its smartphone application. Once installed, every time the subscriber receives an inbound call or text message CellAd will pay the subscriber a fee in the form of cash or other agreed medium. Additional information may be found at www.worldassurancegroup.com

This press release contains forward-looking statements. Words such as "expects", ``intends'', ``believes'', and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

SOURCE World Assurance Group, Inc.

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