Celebrity Chef Richard Ingraham Serves Up The 'Taste of Now' To The African American Community

The National Pork Board kicks off #PorkNowSweeps with more than $10,000 worth of prizes

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Jan 25, 2017, 10:36 ET

DES MOINES, Iowa, Jan. 25, 2017 /PRNewswire/ -- Cooks all across the country are making flavor happen, and it's all thanks to pork. Pork is the protein for every day, perfect to indulge with and prepare some mouthwatering recipes. That is why the National Pork Board (NPB) has teamed up with celebrity chef Richard Ingraham, responsible for the flavorful, well-balanced diets and meal planning of celebrities including NBA and NFL superstar athletes. Ingraham will bring to life 'The Taste of Now' campaign, aimed at creating awareness of pork's unmatched flavor and now value.

The National Pork Board (NPB) has teamed up with celebrity chef Richard Ingraham, responsible for the flavorful, well-balanced diets and meal planning of celebrities including NBA and NFL superstar athletes. Ingraham will bring to life 'The Taste of Now' campaign, aimed at creating awareness of pork's unmatched flavor and now value.

"There is no better time than now to cook and enjoy pork and I'm excited to bring pork's 'The Taste of Now' to the African American community," said Chef Ingraham. "It's my favorite protein to cook with because of its rich flavor, versatility and healthy options."

Chef Richard Ingraham Brings the Taste of Now:

Whether you are celebrating the big game or a family reunion, Valentine's Day dinner or Easter brunch, pork will surely make a statement on your table. Chef Ingraham will feature two new mouthwatering recipes from PorkBeInspired.com:

Oven-Roasted Back Ribs - We like to call these "rainy day ribs." If you don't want to man the grill in the rain, that's when these oven-roasted ribs come into play. Served with a rib sauce that tastes like it was passed down for generations, toasted whole-grain buns and coleslaw, this is a meal that will definitely be added to your weekly rotation.

Garlic-Mustard Pork Roast - The garlic-mustard paste is the hero of this recipe. Made with garlic, oregano, olive oil, mustard, salt and pepper, this paste adds a rich, delightfully tangy flavor to pork loin. This recipe takes a little over an hour to make, but trust us, it will taste like you were roasting all day.

Win Great Prizes Everyday with #PorkNowSweeps¹

To celebrate America's love of pork, the NPB is inviting people to share a simple photo of pork on their fork -- as it's happening now -- for the chance to win great prizes. Every single day through April 15, someone will win a coupon good for $10 off fresh pork, in addition to more than $10,000 worth of prizes.

Consumers can enter for a chance to win by sharing a photo of the pork dish they're cooking or enjoying on Instagram or Twitter with the hashtag #PorkNowSweeps, or by entering on the Pork Be inspired Facebook page.

More than $10,000 worth of prizes celebrate a love of pork now– from the hottest cookbooks and kitchen gear to an all-expenses-paid trip to Memphis in May World Championship Barbecue Cooking Contest, a catered Houston-inspired game day spread, and more.

To join the 'Taste of Now' conversation, like our Facebook, and follow us on Twitter, Instagram and Pinterest @PorkBeInspired. For recipes, visit our website or YouTube channel.

Visit Pork Be Inspired for recipe ideas and visit your nearest retailer for pork cuts at a great value.

About the National Pork Board
The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-7675 or check the Internet at www.pork.org.

PorkBeInspired.com is a resource of pork information and inspiration, including easy-to-make and delicious recipes, nutritional content of pork, choice cuts, health and safety information and cooking tips.

About Richard Ingraham
Richard Ingraham is currently and has been Dwyane Wade's private chef since 2005. The combination of his world-class training, recognitions, and passion for fine cuisine and spirits has allowed him to create a network of Private Chefs called ChefRLI, that serves a plethora of NBA, NFL, MLB, entertainment personalities as well as corporate clients across the country. Selected for South Beach Food and Wine Festival's "The Best Thing I Ever Ate at the Beach" alongside Wade a few years ago, Ingraham has joined Michelle Bernstein and Michael Schwartz in First Lady Michelle Obama's Chefs Move 2 Schools White House Initiative to encourage healthier eating habits among our country's youth. ChefRLI combined its charitable efforts with Beyond the Boroughs Scholarship Fund Founder and NFL Vet Tutan Reyes, to provide healthier eating options to kids in New York City. The Ben and Sarah Gibson Culinary Scholarship was created as a result of the partnership to help high school graduates attend culinary school.