Celebrate National Ice Cream Month the Ben & Jerry's Way
Kick off Summer with Chunks and Swirls Paired with Democracy and Decadence
SOUTH BURLINGTON, Vt., June 30, 2016 /PRNewswire/ -- July is national ice cream month, and there is no better way to celebrate than with your two favorite guys. Why pick just one flavor, when you can have them all? Ben & Jerry's has a variety of new flavors this ice cream season, and we can't think of a better time for fans to pick up their spoons and unite in a euphoric, ice cream eating journey.
What better way to ring in National Ice Cream Month than to celebrate Independence day with a scoop of Empower Mint, a Peppermint Ice Cream with Fudge Brownies and Fudge Swirls. Empower Mint was recently launched with the goal to support Ben & Jerry's long time commitment in advocating for a fair Democracy. "It's about getting big money out and people in," said Assistant Global Activism Manager Jay Tandan. "We've got to get the power back into the hands of individuals and ensure everyone has equal voting rights to make the election process inclusive for all and 2016 is an important year to bring awareness to voters rights."
But National Ice Cream Month is just getting started, Ben & Jerry's suggests indulging in the long-awaited dairy-less lineup during week two of deliciousness. The four new Non-Dairy Flavors include classics, Chocolate Fudge Brownie and Chunky Monkey PLUS Non-Dairy flavor exclusives, Coffee Caramel Fudge and P.B. & Cookies. All flavors are available at retailers nationwide with P.B. & Cookies also available at Scoop Shops. Are you full yet? Cause we're just getting going!
On week three Ben & Jerry's suggests its third installment of the Cores innovation with a trio of new flavors: Cookies & Cream Cheesecake, Brownie Batter and Coconuts for Caramel. Each Cores flavor continues the indulgent experience of creating a custom bite-by-bite experience for fans. Want more ice cream in your spoon than swirl, you got it! Are you a chunk and swirl connoisseur with a hint of ice cream to top it off, Cores have got you covered! We'll sum up Cores in 3 words: Customizable. Eating. Experience.
To wrap up the month, may we suggest visiting your local Scoop Shop for a blended version of your favorite scoop? A milkshake or smoothie is a great way to wash down all of the amazingness of National Ice Cream Month. To make your shake un-flipping believable, may we suggest trying Totally Baked or Tubby Hubby, two of our Flavor Flip Scoop-Shop exclusive flavors that encompass all of the same euphoric indulgence that their classic counterparts, Half Baked and Chubby Hubby have. With so many new additions to Ben & Jerry's lineup, we ask, which flavor best satisfied your summer sweet tooth? We certainly can't pick just one! To learn more about Ben & Jerry's 2016 line up, visit benjerry.com/flavors.
ABOUT BEN & JERRY'S
As a social justice company, Ben & Jerry's believes in a greater calling than simply making a profit. Ben & Jerry's incorporates Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. The company produces a wide variety of super-premium ice cream, non-dairy frozen dessert, yogurt and sorbet using high-quality, responsibly sourced ingredients. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community and became a certified B Corp (Benefit Corporation) in 2012. Ben & Jerry's products are distributed in over 35 countries in retail, franchised Ben & Jerry's Scoop Shops, restaurants and other venues. The Ben & Jerry's Foundation's employee-led grant programs totaled $2.4MM in 2015 to support efforts to improve social and environmental justice throughout the United States. For the inside scoop on Ben & Jerry's visit www.benjerry.com.
Photo - http://photos.prnewswire.com/prnh/20160629/384943
SOURCE Ben & Jerry's
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