CCG Investor Relations Issues Whitepaper on Power of a Holistic Online IR Strategy for Public Companies

NEW YORK, June 6, 2013 /PRNewswire/ -- CCG Investor Relations ("CCG"), a leading US-headquartered global investor relations and strategic communications consultancy, today issued a whitepaper on the power of a holistic online IR strategy for companies.

The whitepaper was written by Crocker Coulson, President of CCG Investor Relations, with Tom Runzo, co-founder of Equisolve. The whitepaper details how building a clear, eye-catching, and fast-loading IR website, that provides accurate and comprehensive content across all internet platforms and browsers, is essential to developing a successful online IR strategy.

"Today most IR websites are dominated by pre-fabricated, hosted IR website solutions that are professional-looking and full-featured, but completely commoditized and very poorly integrated. In analyzing hundreds of public company websites we found that the majority fell short of the mark on basic web performance metrics such as global page loading speed, browser compatibility, mobile formatting and resolution, and DNS configuration," said Crocker Coulson. "Only a small percentage of sites took online IR strategy to the next level through search engine optimization (SEO), intelligent unified backend CRM, IR mobile app integration, a thoughtful social media strategy, and clarity of messaging and brand impressions."

"We believe that having an effective, holistic online IR strategy is perhaps the single most cost-effective step a public company can take to lower their investor acquisition costs and drive higher conversion of interested parties into new shareholders. Companies should pay close attention to website analytics and regularly develop strategies to improve IR website's performance and overall investor satisfaction. It's also important to ensure that the content of IR website and database is the single most accurate and comprehensive repository of relevant information on the company," Coulson concluded.

CCG Investor Relations is offering a free 15-slide website benchmarking analysis to qualified companies who want to see how their current technology, messaging and features stack up against the best IR websites in the world. Companies that are interested in conducting the free analysis can contact Crocker Coulson, president of CCG Investor Relations, at 646-213-1915 or [email protected]

To download the full whitepaper, please visit the website by clicking here.

About CCG Investor Relations:

CCG is a leading global investor relations and strategic communications consulting firm. In business for more than 30 years, the agency provides a complete range of investor relations, strategic communications and consulting services to both public and private companies across multiple capital markets. CCG has been awarded a number of industry honors for its handling of complex investor relations and crisis communications matters. The agency's corporate headquarters is in Los Angeles with additional offices in New York, Beijing, London and Tel Aviv.

For further information, contact CCG directly, or visit the Company's web sites at http://www.ccgir.com.

Contact:
Crocker Coulson, President
Tel: +1 646-213-1915 
E-mail: [email protected]

Media Contact:
Mabel Zhang
Tel: 310-954-1353
E-mail: [email protected]

SOURCE CCG Investor Relations

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