Cathy Kangas & PRAI Beauty Launch National "Free The Shelters" Campaign

NEW CANAAN, Conn., May 24, 2017 /PRNewswire/ -- Today, Cathy Kangas, Founder and CEO of PRAI Beauty, changes the world for shelter animals with the announcement of a national "Free the Shelters" campaign to sponsor adoption fees at animal shelters from coast to coast.  An adoption event sponsored by PRAI Beauty at the SPCA Tampa Bay on May 6 began with a line wrapped around the building and ended with a shelter of empty kennels after more than 80 animals were adopted – more than 4x the shelter's average.

About 2.4 million healthy, adoptable cats and dogs—about one every 13 seconds—are put down in U.S. shelters each year.¹  Research has shown that removing adoption fees increases the number and speed of pet adoptions and reduces euthanasia.²  Furthermore, there are no significant differences in outcome between pets adopted with or without a fee.³ 

Cathy Kangas, an animal activist and proud Board Member of The Humane Society of The United States (HSUS) said: "Our event in Tampa Bay was such an ah-ha moment.  A light bulb went on and I wondered if something so simple as removing adoption fees could give homes to the millions of animals in our shelters.  If this is the barrier to adoption, we are breaking it down and going across the country from shelter to shelter until they're all empty."    

The campaign will launch on Saturday, May 27 with the sponsorship of adoption fees at shelters run by three organizations -  Adopt-A-Dog in Armonk, N.Y.; SBK Animals, which serves the communities of Sullivan County, Bluff City, and Kingsport in Tennessee; and Great Plains SPCA, with shelters in Independence, MO., and Merriam, KS.  Chuck Laue, fellow HSUS Board Member and Chairman of the Board for the Great Plains SPCA, is partnering with Kangas for the no-fee adoption event.

PRAI Beauty has a long history of animal-related philanthropic efforts and stand apart from the rest of the beauty industry which typically benefits charities focused on women.  The brand is certified cruelty-free and donates a portion of all proceeds to helping animals through their PRAI for PAWS initiative.  Kangas said, "We pride ourselves in being first at PRAI Beauty and this campaign is no exception.  These three shelters are just the beginning…we are starting a movement.  Shelter pets can be pedigree or mutts, young or old…they're all perfect and they need to find good homes.  With this campaign, we will make it easier for every dog, cat and pocket pet to find its forever home!"

ABOUT PRAI BEAUTY
PRAI Beauty is one of the fastest growing beauty companies in the world where charitable giving is built into every sale.  Our effective, affordable products are made in the USA and are certified cruelty-free by Leaping Bunny.  We devote a portion of every sale to protecting animals through our PRAI for Paws campaign.

PRESS CONTACT:
Mary Frances Duffy, The Dilenschneider Group
P: 212-922-0900 | Cell: 917-854-6580       

¹ http://www.humanesociety.org/issues/pet_overpopulation/
² Outcome of Pets Adopted During a Waived-Fee Adoption Event: Maddie's Matchmaker Adoptathon
³ Outcome of Pets Adopted During a Waived-Fee Adoption Event: Maddie's Matchmaker Adoptathon

SOURCE PRAI Beauty

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