Catapult PR Demos Strategic Narrative Marketing at TechDay LA, Introduces New Assessment Tool for Company Messaging

LOS ANGELES, Sept. 14, 2017 /PRNewswire/ -- /TechDay LA/ -- Catapult PR-IR (www.catapultpr-ir.com), a leading B-to-B high-tech PR and marketing firm, today announced it will demonstrate its Strategic Narrative Marketing (SNM) framework at  TechDay LA on September 14. The demo will take place at 2:40 p.m. PDT, featuring a preview of Catapult's brand-new narrative assessment tool that scores company messaging and provides expert third-party feedback on how it can be improved through the Strategic Narrative Marketing approach. Strategic Narrative Marketing has helped start-ups to Fortune 500 companies say something unique, stand out and lead markets by owning industry categories. 

Tweet This: Visit @catapultpr at LA #TechDay on 9/14. @gmurrel presents at 2:40 pm - learn how to stand out & lead markets https://techdayhq.com/los-angeles

"We developed Strategic Narrative Marketing because too many companies struggle with offering unique and compelling messaging in today's crowded digital world," said Guy Murrel, co-founder and principal of Catapult. "The framework grows future category leaders who offer something unique to their industry through an industry-level narrative. We look forward to demonstrating how companies can take ownership of their messaging strategy and leverage it to drive markets."

About Strategic Narrative Marketing

Catapult launched Strategic Narrative Marketing in September 2016. The industry narrative serves to build or re-establish a category, framework or unique space in the industry that the company can own and evangelize. Catapult's services guide companies through the SNM process from the discovery session, to narrative development, and ongoing support.  A step-by-step process for adopting SNM is detailed in Catapult's book, "A Practical Guide to Strategic Narrative Marketing," (http://www.catapultpr-ir.com/practical-guide-to-strategic-narrative-marketing/).

Learn more about Catapult's Strategic Narrative Marketing Workshop, visit: http://www.catapultpr-ir.com/strategic-narrative-messaging-workshop/

About Catapult PR-IR

Since 1999, Catapult has helped b-to-b tech firms grow and prosper through its blend of strategic messaging, media and analyst relations, social media and content marketing services. It is the creator of Strategic Narrative Marketing, a new, much-needed approach that helps organizations define and lead new or existing categories as a strategy to stand out, say something compelling and differentiate from competitors. For more information on Catapult, call 303-581-7760 or visit the company's web site at http://www.catapultpr-ir.com.

Media Contact:
Terri Douglas
Catapult PR-IR
303-581-7760, Ext. 18
[email protected]

SOURCE Catapult PR-IR

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