NEW YORK, July 13, 2023 /PRNewswire/ -- The casino gaming equipment market size is estimated to increase by USD 14,265.1 million from 2022 to 2027, at a CAGR of 5.55%, according to the recent market study by Technavio. This report also offers a 5-year historical (2017-2021) data projection of market size, segmentation, and region. Discover some insights on market size before buying the full report -Request a sample report
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak. The Bargaining Power of Buyers & Suppliers and the Threat of New Entrants, Rivalry, and Substitutes have also been analyzed and rated between LOW-HIGH to provide a holistic view of market favorability.
Find Technavio's Exclusive Analysis of Price Sensitivity, Adoption Lifecycle, Customer Purchase Basket, Adoption Rates, and Purchase Criteria
- One of the core components of the customer landscape is price sensitivity, an analysis of which will help companies refine marketing strategies to gain a competitive advantage.
- Another key aspect is price sensitivity drivers (purchases are undifferentiated, the purchase is a key cost to buyers, and quality is not important), which range between LOW and HIGH.
- Furthermore, market adoption rates for all regions have been covered.
The casino gaming equipment market report also offers information on the criticality of inputs, R&D, CAPEX, technology, and products of 15 vendors listed below -
Abbiati Casino Equipment S.r.l., ADP GAUSELMANN GMBH, Ainsworth Game Technology Ltd., ALFASTREET, AMATIC Industries GmbH, APEX pro gaming AS, Aristocrat Leisure Ltd., Eclipse Gaming Systems LLC, Everi Holdings Inc., Incredible Technologies Inc., Interblock dd, International Game Technology plc, Jackpot Digital Inc., Konami Group Corp., NOVOMATIC AG, PlayAGS Inc., Rye Park LLC, Scientific Games LLC, TCSJOHNHUXLEY, and Universal Entertainment Corp. Download Sample report
Casino gaming equipment market - Segmentation Analysis
This report extensively covers market segmentation by end-user (casinos, malls, and others), type (casino tables, slot machines, gaming chips, video poker machines, and others), and geography (APAC, North America, Europe, Middle East and Africa, and South America).
- The market share growth by the casinos segment will be significant during the forecast period. A casino is a place where certain types of gambling are allowed. Casinos are establishments that allow certain types of gambling. They are often near hotels, resorts, restaurants, retail stores, cruise ships, and other tourist attractions. Casino gaming equipment is required to play casino games such as popular slot machines. These machines account for about 70% of the average US casino revenue and are very popular with customers. The rising acceptance of casino gaming equipment is the main reason for the growth of this segment, which will boost the growth of the market during the forecast period.
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Key Driver - The growing vendor involvement in the casino gambling market is notably driving the casino gaming equipment market growth.
Leading Trend - The emergence of innovative display solutions is a key trend shaping the market.
Significant Challenge - The growth of the casino gaming equipment market may face obstacles due to gambling restrictions in several countries.
For more insights on drivers, trends, and challenges- Download Sample report
Casino gaming equipment market - Geographic Analysis
- The market is segmented by region North America, APAC, Europe, South America, and Middle East and Africa.
- North America is projected to contribute 34% of the global market growth. Due to the rising demand for gambling, the casino gaming equipment market in North America is witnessing significant growth. Gambling is legal in the US states of Nevada and Louisiana and in 28 states of Mexico which drives the growth of the region. Furthermore, stakeholders in the US are expanding their services through strategic partnerships and alliances, as well as increasing their investments in new products and application platforms.
For insights on the market dynamics & segmentations VIEW PDF SAMPLE !
What are the key data covered in this Casino Gaming Equipment Market report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the casino gaming equipment market between 2023 and 2027
- Precise estimation of the casino gaming equipment market size and its contribution to the market in focus on the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the casino gaming equipment market industry across North America, APAC, Europe, South America, and the Middle East and Africa
- A thorough analysis of the market's competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of casino gaming equipment market vendors.
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The casino gaming market size is estimated to grow at a CAGR of 4.86% between 2022 and 2027. The market size is forecast to increase by USD 65.63 billion. This casino gaming market report extensively covers market segmentation by type (land-based casino gaming and online casino gaming), product (slot machines, lottery ticket machines, electronic roulette, multiplayer game stations, and gaming servers), and geography (North America, APAC, Europe, South America, and Middle East and Africa). Growth in the spending capability of customers is notably driving the casino gaming market growth.
The casino market size is expected to increase by USD 38.23 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 3.97%. This casino market research report extensively covers casino market segmentation by type (poker, blackjack, craps, lottery, and others) and geography (North America, APAC, Europe, South America, and the Middle East and Africa). The growing popularity of online gambling is notably driving the casino market's growth
Casino Gaming Equipment Market Scope |
|
Report Coverage |
Details |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.55% |
Market growth 2023-2027 |
USD 14,265.1 million |
Market structure |
Fragmented |
YoY growth 2022-2023 (%) |
4.6 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 34% |
Key countries |
US, Canada, China, UK, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Abbiati Casino Equipment S.r.l., ADP GAUSELMANN GMBH, Ainsworth Game Technology Ltd., ALFASTREET, AMATIC Industries GmbH, APEX pro gaming AS, Aristocrat Leisure Ltd., Eclipse Gaming Systems LLC, Everi Holdings Inc., Incredible Technologies Inc., Interblock dd, International Game Technology plc, Jackpot Digital Inc., Konami Group Corp., NOVOMATIC AG, PlayAGS Inc., Rye Park LLC, Scientific Games LLC, TCSJOHNHUXLEY, and Universal Entertainment Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global Casino Gaming Equipment 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on Global Casino Gaming Equipment 2017 - 2021 ($ million)
- 4.2 Type Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)
- 4.3 End User Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – End User Segment 2017 - 2021 ($ million)
- 4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
- 4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by End-user
- 6.1 Market segments
- Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
- Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)
- 6.2 Comparison by End-user
- Exhibit 32: Chart on Comparison by End-user
- Exhibit 33: Data Table on Comparison by End-user
- 6.3 Casinos - Market size and forecast 2022-2027
- Exhibit 34: Chart on Casinos - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Data Table on Casinos - Market size and forecast 2022-2027 ($ million)
- Exhibit 36: Chart on Casinos - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Casinos - Year-over-year growth 2022-2027 (%)
- 6.4 Malls - Market size and forecast 2022-2027
- Exhibit 38: Chart on Malls - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Data Table on Malls - Market size and forecast 2022-2027 ($ million)
- Exhibit 40: Chart on Malls - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Malls - Year-over-year growth 2022-2027 (%)
- 6.5 Others - Market size and forecast 2022-2027
- Exhibit 42: Chart on Others - Market size and forecast 2022-2027 ($ million)
- Exhibit 43: Data Table on Others - Market size and forecast 2022-2027 ($ million)
- Exhibit 44: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 45: Data Table on Others - Year-over-year growth 2022-2027 (%)
- 6.6 Market opportunity by End-user
- Exhibit 46: Market opportunity by End-user ($ million)
7 Market Segmentation by Type
- 7.1 Market segments
- Exhibit 47: Chart on Type - Market share 2022-2027 (%)
- Exhibit 48: Data Table on Type - Market share 2022-2027 (%)
- 7.2 Comparison by Type
- Exhibit 49: Chart on Comparison by Type
- Exhibit 50: Data Table on Comparison by Type
- 7.3 Casino tables - Market size and forecast 2022-2027
- Exhibit 51: Chart on Casino tables - Market size and forecast 2022-2027 ($ million)
- Exhibit 52: Data Table on Casino tables - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Chart on Casino tables - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Casino tables - Year-over-year growth 2022-2027 (%)
- 7.4 Slot machines - Market size and forecast 2022-2027
- Exhibit 55: Chart on Slot machines - Market size and forecast 2022-2027 ($ million)
- Exhibit 56: Data Table on Slot machines - Market size and forecast 2022-2027 ($ million)
- Exhibit 57: Chart on Slot machines - Year-over-year growth 2022-2027 (%)
- Exhibit 58: Data Table on Slot machines - Year-over-year growth 2022-2027 (%)
- 7.5 Gaming chips - Market size and forecast 2022-2027
- Exhibit 59: Chart on Gaming chips - Market size and forecast 2022-2027 ($ million)
- Exhibit 60: Data Table on Gaming chips - Market size and forecast 2022-2027 ($ million)
- Exhibit 61: Chart on Gaming chips - Year-over-year growth 2022-2027 (%)
- Exhibit 62: Data Table on Gaming chips - Year-over-year growth 2022-2027 (%)
- 7.6 Video poker machines - Market size and forecast 2022-2027
- Exhibit 63: Chart on Video poker machines - Market size and forecast 2022-2027 ($ million)
- Exhibit 64: Data Table on Video poker machines - Market size and forecast 2022-2027 ($ million)
- Exhibit 65: Chart on Video poker machines - Year-over-year growth 2022-2027 (%)
- Exhibit 66: Data Table on Video poker machines - Year-over-year growth 2022-2027 (%)
- 7.7 Others - Market size and forecast 2022-2027
- Exhibit 67: Chart on Others - Market size and forecast 2022-2027 ($ million)
- Exhibit 68: Data Table on Others - Market size and forecast 2022-2027 ($ million)
- Exhibit 69: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 70: Data Table on Others - Year-over-year growth 2022-2027 (%)
- 7.8 Market opportunity by Type
- Exhibit 71: Market opportunity by Type ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 73: Chart on Market share by geography 2022-2027 (%)
- Exhibit 74: Data Table on Market share by geography 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 75: Chart on Geographic comparison
- Exhibit 76: Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2022-2027
- Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
- 9.4 APAC - Market size and forecast 2022-2027
- Exhibit 81: Chart on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 82: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 83: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 84: Data Table on APAC - Year-over-year growth 2022-2027 (%)
- 9.5 Europe - Market size and forecast 2022-2027
- Exhibit 85: Chart on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 86: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 87: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 88: Data Table on Europe - Year-over-year growth 2022-2027 (%)
- 9.6 South America - Market size and forecast 2022-2027
- Exhibit 89: Chart on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 90: Data Table on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 91: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 92: Data Table on South America - Year-over-year growth 2022-2027 (%)
- 9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 93: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 94: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 95: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 96: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- 9.8 US - Market size and forecast 2022-2027
- Exhibit 97: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 98: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 99: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 100: Data Table on US - Year-over-year growth 2022-2027 (%)
- 9.9 China - Market size and forecast 2022-2027
- Exhibit 101: Chart on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 102: Data Table on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 103: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 104: Data Table on China - Year-over-year growth 2022-2027 (%)
- 9.10 UK - Market size and forecast 2022-2027
- Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)
- 9.11 Germany - Market size and forecast 2022-2027
- Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%)
- 9.12 Canada - Market size and forecast 2022-2027
- Exhibit 113: Chart on Canada - Market size and forecast 2022-2027 ($ million)
- Exhibit 114: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
- Exhibit 115: Chart on Canada - Year-over-year growth 2022-2027 (%)
- Exhibit 116: Data Table on Canada - Year-over-year growth 2022-2027 (%)
- 9.13 Market opportunity by geography
- Exhibit 117: Market opportunity by geography ($ million)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 118: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 119: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 120: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 121: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 122: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 123: Matrix on vendor position and classification
- 12.3 ADP GAUSELMANN GMBH
- Exhibit 124: ADP GAUSELMANN GMBH - Overview
- Exhibit 125: ADP GAUSELMANN GMBH - Product / Service
- Exhibit 126: ADP GAUSELMANN GMBH - Key offerings
- 12.4 Ainsworth Game Technology Ltd.
- Exhibit 127: Ainsworth Game Technology Ltd. - Overview
- Exhibit 128: Ainsworth Game Technology Ltd. - Business segments
- Exhibit 129: Ainsworth Game Technology Ltd. - Key offerings
- Exhibit 130: Ainsworth Game Technology Ltd. - Segment focus
- 12.5 ALFASTREET
- Exhibit 131: ALFASTREET - Overview
- Exhibit 132: ALFASTREET - Product / Service
- Exhibit 133: ALFASTREET - Key offerings
- 12.6 AMATIC Industries GmbH
- Exhibit 134: AMATIC Industries GmbH - Overview
- Exhibit 135: AMATIC Industries GmbH - Product / Service
- Exhibit 136: AMATIC Industries GmbH - Key offerings
- 12.7 APEX pro gaming AS
- Exhibit 137: APEX pro gaming AS - Overview
- Exhibit 138: APEX pro gaming AS - Product / Service
- Exhibit 139: APEX pro gaming AS - Key offerings
- 12.8 Aristocrat Leisure Ltd.
- Exhibit 140: Aristocrat Leisure Ltd. - Overview
- Exhibit 141: Aristocrat Leisure Ltd. - Business segments
- Exhibit 142: Aristocrat Leisure Ltd. - Key offerings
- Exhibit 143: Aristocrat Leisure Ltd. - Segment focus
- 12.9 Eclipse Gaming Systems LLC
- Exhibit 144: Eclipse Gaming Systems LLC - Overview
- Exhibit 145: Eclipse Gaming Systems LLC - Product / Service
- Exhibit 146: Eclipse Gaming Systems LLC - Key offerings
- 12.10 International Game Technology plc
- Exhibit 147: International Game Technology plc - Overview
- Exhibit 148: International Game Technology plc - Business segments
- Exhibit 149: International Game Technology plc - Key offerings
- Exhibit 150: International Game Technology plc - Segment focus
- 12.11 Jackpot Digital Inc.
- Exhibit 151: Jackpot Digital Inc. - Overview
- Exhibit 152: Jackpot Digital Inc. - Product / Service
- Exhibit 153: Jackpot Digital Inc. - Key offerings
- 12.12 Konami Group Corp.
- Exhibit 154: Konami Group Corp. - Overview
- Exhibit 155: Konami Group Corp. - Business segments
- Exhibit 156: Konami Group Corp. - Key offerings
- Exhibit 157: Konami Group Corp. - Segment focus
- 12.13 NOVOMATIC AG
- Exhibit 158: NOVOMATIC AG - Overview
- Exhibit 159: NOVOMATIC AG - Business segments
- Exhibit 160: NOVOMATIC AG - Key offerings
- Exhibit 161: NOVOMATIC AG - Segment focus
- 12.14 PlayAGS Inc.
- Exhibit 162: PlayAGS Inc. - Overview
- Exhibit 163: PlayAGS Inc. - Business segments
- Exhibit 164: PlayAGS Inc. - Key offerings
- Exhibit 165: PlayAGS Inc. - Segment focus
- 12.15 Scientific Games LLC
- Exhibit 166: Scientific Games LLC - Overview
- Exhibit 167: Scientific Games LLC - Business segments
- Exhibit 168: Scientific Games LLC - Key offerings
- Exhibit 169: Scientific Games LLC - Segment focus
- 12.16 TCSJOHNHUXLEY
- Exhibit 170: TCSJOHNHUXLEY - Overview
- Exhibit 171: TCSJOHNHUXLEY - Product / Service
- Exhibit 172: TCSJOHNHUXLEY - Key offerings
- 12.17 Universal Entertainment Corp.
- Exhibit 173: Universal Entertainment Corp. - Overview
- Exhibit 174: Universal Entertainment Corp. - Business segments
- Exhibit 175: Universal Entertainment Corp. - Key offerings
- Exhibit 176: Universal Entertainment Corp. - Segment focus
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 177: Inclusions checklist
- Exhibit 178: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 179: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 180: Research methodology
- Exhibit 181: Validation techniques employed for market sizing
- Exhibit 182: Information sources
- 13.5 List of abbreviations
- Exhibit 183: List of abbreviations
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Technavio is a leading technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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SOURCE Technavio
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