Carhartt Chooses Mike Golic To Promote Unique Father's Day Campaign

Renowned National Sports Radio Host and Former Defensive Lineman Stars in Light-Hearted Video Highlighting What Dad Really Wants for Father's Day

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Carhartt

May 16, 2013, 11:16 ET

DEARBORN, Mich., May 16, 2013 /PRNewswire/ -- Renowned national sports radio host and former defensive lineman, Mike Golic and legendary work wear brand Carhartt have joined efforts to Save Dad's Day from the typical homemade Father's Day gifts like popsicle stick birdhouses, macaroni sculptures and other sad looking arts and crafts and have replaced them with something dad can really use – The Ultimate Dad's Day Gift Box. Carhartt saves Dad's Day with this $75 added value gift featuring a Carhartt Knife by Case, Carhartt hat, B.A.S.S. membership, Carhartt lure and a Stanley thermos gift card when you spend $100 or more on Carhartt for dad from May 16^th to May 26^th, because dad doesn't want a gift from the heart, dad wants Carhartt.

(Logo: http://photos.prnewswire.com/prnh/20120404/DE79667LOGO)

"For more than 120 years, we've been outfitting the country's hardest working dads and we've heard from a lot of them over this time," said Tony Ambroza, vice president of marketing at Carhartt. "Dads do appreciate hand-made gifts from their kids but Carhartt is always at the top of their wish lists. This Father's Day, we wanted to put together an offer that folks shopping for Dad couldn't resist. The Ultimate Dad's Day Gift Box truly celebrates dad with great Carhartt gifts he'll use all year long."

Dad's Day is a special day created to celebrate the man who brought you into the world, the man who provides for his family, the man who never forgets about Mother's Day, the man who has taught his kids everything - so whether you are dad's kid, wife or a secret dad admirer, do your part to Save Dad's Day and get dad a gift that he will really enjoy this Father's Day by purchasing $100 in Carhartt between May 16^th and May 26^th and we'll mail dad The Ultimate Dad's Day Gift Box valued over $75.

"Being a father of three, I've received countless Dad's Day presents that have been homemade from the heart," said Golic. "Don't get me wrong, these gifts are thoughtful, but this year, I was hoping for some Carhartt like I'm sure a lot of other dad's out there – so save yourself the time and get dad what he really wants this year!"

Golic's light-hearted Save Dad's Day video can be viewed by going to: http://youtu.be/bxi6rjx1Hj4

Save Dad's Day promotion details:
Consumers can make a one-time purchase of $100 or more of Carhartt products on www.carhartt.com or at a participating Carhartt retailer between May 16^th and May 26^th. Consumers should save their original purchase receipt and go to www.carhartt.com to download the Save Dad's Day redemption form. Consumers must mail in the completed online redemption form with the the original purchase receipt to Carhartt's provided address by or before June 29^th to receive their Ultimate Dad's Day Gift Box. Limit one Dad's Day Gift Box per household. For detailed promotion information, visit www.carhartt.com.

About Carhartt, Inc.
Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 4,400 employees worldwide, Carhartt is privately owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit www.carhartt.com.

SOURCE Carhartt