Capital Brands Selects ID Media as Media Agency of Record

LOS ANGELES, Oct. 13, 2015 /PRNewswire/ -- ID Media, an IPG Mediabrands agency, today announced it was chosen as media agency of record for Capital Brands, the multichannel marketer responsible for leading products like NutriBullet and Magic Bullet.

As part of the agency's assignment, ID Media will provide multichannel media solutions for Capital Brands' family of products including NutriBullet and Magic Bullet and NutriBullet SuperFoods, a line of organic, nutritious powders you can add to your NutriBlast smoothie.

The agency will capitalize on its strategic media insights to provide impactful media planning and buying services across all media channels including network and cable TV – a first for the advertiser with the longest running infomercial ever – and digital media, including premium online video, display, mobile and streaming radio. The agency will also employ programmatic digital, native advertising and advanced attribution tools to maximize the effect of each channel.

"Where ID Media really shined was in its holistic, screen-agnostic approach to our media, which noted both linear TV and digital video as essential tools to capture our audience where it is consuming media," said Erin O'Malia Gehan, Chief Marketing Officer at Capital Brands. "Their strategy was unique in that it filled the top and bottom of the funnel at critical moments in our customers' purchase cycle."

ID Media will also partner with other IPG Mediabrands agencies – such as Ansible and Initiative – to introduce additional media efficiencies. The agency will leverage AMP, Mediabrands' proprietary data tool, to provide more targeted solutions.

"Capital Brands has an aggressive plan to grow its products' market share," said Amy Armstrong, President of ID Media. "By combining its best-in-class, high quality products, and leveraging the latest in innovative media insights, advanced analytics, and proprietary media tools like Navigator, we will help Capital Brands make smarter media decisions to achieve their sales goals."

About ID Media
ID Media is an IPG Mediabrands media agency known for identifying and delivering accountable media solutions that create better business outcomes for marketers. Backed by a culture that's deeply accountable for results, our people drive costs down and engagement up across television, digital and print channels. We work with many leading brands, including American Express, Nationwide, Intuit, Cox Communications, Nikon, Cayman Islands and Match.com. ID Media is an eight-time winner of "Best Places to Work" awards in New York, Los Angeles, and Chicago, as well as a ten-time recipient of IPG awards for diversity and inclusion. For more information, visit http://www.idmediaww.com.

SOURCE ID Media

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