Capital BlueCross, Change Healthcare First to Market with Health Insurance Marketplace Video Series

BRENTWOOD, Tenn., Aug. 5, 2013 /PRNewswire/ -- Change Healthcare^®, the market leader in consumer engagement and cost transparency, is partnering with leading health insurer Capital BlueCross to help consumers prepare for the launch of health insurance marketplaces (aka exchanges) through a series of online, educational videos.

The new video series is a part of Change Healthcare's Healthcare University solution, which uses educational videos, quizzes, games and game mechanics to teach consumers the basics of healthcare and how to make value-based decisions. Each health insurance marketplace video helps prepare consumers to understand and shop on the new marketplaces. Change Healthcare selected Capital BlueCross to help develop the content, and the health plan is first to market with the new Health Insurance Marketplace subject.  

"Millions of consumers are shopping for their healthcare for the first time this year, and we understand what a challenging task this could be without the right education and tools," said Brooke Nordai, Capital BlueCross director of product development. "At Capital BlueCross, we are committed to empowering consumers to make the best healthcare choices for their families by providing easy-to-understand and engaging information and resources. That's why we're making these videos available to the public for free on our Web site."

The videos, an average of three minutes in length and available on Capital BlueCross' Web site now, educate on a variety of marketplace-specific subjects, such as how subsidies work and how to shop on a marketplace.

A recent survey by AFLAC highlights the growing need for more consumer education regarding benefits education, especially with the pending open enrollment for the marketplaces. The survey found more than half of consumers worry about gaining greater control over their benefits, because they lack the time and information to understand and manage their benefits effectively.

"Understanding health benefits can be difficult and confusing, but it doesn't have to be," said Douglas Ghertner, president and CEO of Change Healthcare. "Healthcare University helps consumers take control of their healthcare and their benefits. The new video series takes learning a step further, to prepare consumers to shop on the health insurance marketplaces."

About Change Healthcare
Established in 2007, Change Healthcare is on a mission to transform the way Americans purchase and utilize healthcare services by driving sustainable engagement at the individual level. 

With a national client base of health plans and employers covering lives in all 50 states, Change Healthcare is the premier national provider of healthcare cost transparency and consumer engagement solutions that enable consumers to: Better understand and utilize their healthcare benefits; make informed healthcare purchasing decisions based on quality, cost and convenience; and manage higher out-of-pocket responsibility and realize savings. This, in turn, helps plan sponsors: Control their healthcare cost growth trend; successfully migrate to more cost-effective plan types; optimize existing wellness programs and on-site clinics; and improve member/employee satisfaction and retention.

To learn more about Change Healthcare and its consumer engagement solutions, visit www.changehealthcare.com.

About Capital BlueCross
In 2013, Capital BlueCross is celebrating 75 years of serving central Pennsylvania and Lehigh Valley residents and businesses as the region's leading health insurer. Through its family of companies, Capital BlueCross brings innovative services and clinical solutions to the marketplace. Committed to delivering medical value to its communities, Capital BlueCross focuses on improving patient satisfaction, enhancing quality of care and reducing costs. The company continues to lead the change in the industry by meeting the evolving health needs of its customers, most recently by entering the retail market and building a first-of-its-kind health and wellness store called Capital Blue. Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association, employing more than 1,800 people. More information about Capital BlueCross can be found at capbluecross.com.

SOURCE Change Healthcare

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