Can't Find Quality Online Leads? Look in Their Favorite Online Hangouts

IRVINE, Calif., June 22, 2011 /PRNewswire/ -- Be it their home computer, mobile devise, or tablet, online consumers have more opportunities than ever to log in to their favorite online hangouts. John D. Leavy, founder of InPlainSite Marketing, a leading internet presence management firm, and author of Outcome-Based Marketing: New Rules for Marketing on the Web (Entrepreneur Press), urges online marketers to be there too.

"Using a shotgun approach to attract new prospects just won't work on the web; it's too enormous," says Leavy. "To be successful online, businesses need to identify their ideal prospects, go to where they gather online, and then attract them back to the corporate watering hole."

Leavy offers these tips to greeting your ideal prospects in their favorite online gathering places:

Know Your Ideal Prospect

Define your prospect in quantifiable terms. Are they young or old, men or women, well off or just starting out? Do they like the outdoors, travel by plane or car? Include personality traits of your ideal prospect as well.

Identify Their Gathering Places

Can you find them on iTunes, YouTube, Facebook, or Twitter? Do they subscribe to blogs or newsletters? Are they Four-Square fanatics? Do they get some of their information from podcasts or webinars?

Develop a Roadmap

Put all your venue possibilities in a spreadsheet. Next, answer this question: How much time, money and know-how will you have to expend in order to gain visibility in those venues? If you don't have enough of one of these three resources, what's Plan B? Then estimate the potential ROI. Put something down in the ROI column, change it later as things start to develop. Last, keep good metrics so you can turn up what's working and turn off what's not.

John D. Leavy is the founder of InPlainSite Marketing, a leader in developing and delivering digital marketing strategies. John consults and presents to Fortune 100 and 500 companies. He specializes in helping businesses understand and leverage emerging web and social media technologies. He is the author of Outcome-Based Marketing: New Rules for Marketing on the Web.

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John D. Leavy

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SOURCE Entrepreneur Press

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