Canadian Technology Analyzes the Social Media Impact of the Federal Election Campaign

To view the Social Media Release, click here: http://smr.newswire.ca/en/postrank/canadian-technology-analyzes-the-social-media-impact

WATERLOO, ON, April 8 /PRNewswire/ - The explosive use of social media in conjunction with this year's Canadian federal election campaign and coverage is unlike any before it. PostRank Inc., a one-of-a-kind provider of social media data and analysis, has been monitoring and measuring how people on over 20 social networks interact with content about the major political parties. Using preciseURL-based monitoring techniques, PostRank is revealing, through a series of weekly blog posts, theability of the parties' messages to elicit tweets, comments, social bookmarks and other events by the social electorate.

"We're all about social data at PostRank. When the election was announced, we couldn't resist the opportunity to take a closer look at how the social web was responding to online content producedby and aboutpolitical parties, their platforms and their leaders," said Carol Leaman, CEO of PostRank, "We've discovered fascinating information that tells an interesting story about this election that you won't hear from the pollsters."

Recent data from comScore revealed that Canadians spend more time online that any other nation. Clearly, what is happening online during this election is of major interest to the political parties as well as the media covering the election. These groups and the electorate want to know how the use of social media is changing election campaigns and whether or not its influence is real. Using precise monitoring and analysis techniques, we can begin to get unbiased answers to some of those questions.

Focusing on online content - the articles and stories containing party messages about their platforms and leaders - PostRank has pulled together a host of data.These metrics include the number of articles referencing party platform messages, the performance of these articles on the social web in terms of their ability to generate interaction and engagement, viral lift, and the reach of all this content across the social web. Each blog post we publish over the course of the election campaignwill highlight these and other unique facets of data.

Social media will continue to figure prominently in this, the 41st Canadian federal election. PostRank data speaks volumes about the effectiveness of the parties' messages at engaging people on social networks and hubs.

About PostRank

PostRank monitors, collects and analyzes social engagement events with online content in real-time across the web. PostRank gathers where and when online content generates comments, bookmarks, tweets, and other forms of interaction from a host of social hubs. Online publishers and people interested in their content use PostRank data services and analytics to gauge the influence and authority of the stories, site and content creators by measuring their reach with social audiences. For more information visit www.postrank.com.

/NOTE TO EDITORS: Media Assets accompanying this story are available as follows:

Photo: http://smr.newswire.ca/media/articles/1210/postrank-2011-election-infographic.jpg

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE PostRank Inc.

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